Wednesday 16 September 2026, 4pm BST
Hilco is seeking offers to acquire the intellectual property assets of Hoopla Animation Limited (In Liquidation) (“Hoopla” or the “Company”), including the established preschool animation format Daisy & Ollie, on behalf of the Liquidator of the Company, Lloyd Hinton of Insolve Plus Ltd.
Originally launched on Cartoonito in 2017, Daisy & Ollie is a British animated preschool series centred around best friends Daisy and Ollie as they explore the questions young children ask about the world around them. Each episode follows the characters as they investigate a new subject through play, imagination, and discovery.
The series subsequently became established on Channel 5’s Milkshake!, with the commissioning of five series ultimately creating a substantial completed programme library comprising 130 c. 7-minute episodes, together with a 22-minute Christmas special and a series of 22 nursery-rhyme shorts.
Daisy & Ollie also attracted established creative talent, with comedian and television presenter Jason Manford serving as executive producer and co-writer and voiced several characters, including Daisy’s Daddy and Whizzy the robot. Other talent associated with the series has included Sarah Hadland, Claire Morgan, Gary Barlow, Paddy and Christine McGuinness and Romesh Ranganathan.
The programme has previously been distributed and licensed internationally, with relationships including Cartoonito/Turner Broadcasting, Channel 5’s Milkshake!, Jetpack Distribution, YLE in Finland and Discovery in the Middle East. Daisy & Ollie content has also continued to be available through digital and streaming platforms, including Paramount UK.
The completed programme library has demonstrated an ability to generate ongoing revenue through its international exploitation, with recent royalty statements demonstrating continuing licensing revenue following the Company’s entry into insolvency. As of June 2026, the distribution account recorded gross receipts of c. £71,800, arising from licensing across several international territories.
Beyond broadcast exploitation, Daisy & Ollie was developed with wider character-led licensing potential across publishing, merchandising, apparel, homeware, games, online content and other consumer-product categories.
This acquisition opportunity offers a purchaser the ability to acquire an established preschool entertainment format with a substantial completed content library, recognisable characters, broadcast history and potential for continued exploitation across television, streaming, digital media and more.
Built around the everyday curiosity of preschool children, the programme follows Daisy and Ollie as they ask and answer questions ranging from “Why do cats have whiskers?” and “What is the moon made of?” through to broader themes around friendship, family, nature, health, and the world around them.
The brand achieved significant exposure through Cartoonito and Channel 5’s Milkshake! and was developed across five series, creating a sizeable catalogue of content.
The brand has also demonstrated an ability to engage with educational and social themes. In conjunction with the National Autistic Society, the programme produced How Can I Be Friends With Theo?, an episode developed around autism awareness and inclusion.
Further, the brand has received industry recognition, including nominations for Best Children’s Programme (Pre-School) and Best Pre-School Children’s Programme at the RTS North West Awards.
Combined with its substantial completed programme library, established characters, broadcast history, international licensing activity and existing digital footprint, Daisy & Ollie offers a purchaser the opportunity to acquire and further develop an established UK preschool brand and format.
The Company holds registered trade marks protecting the “Daisy & Ollie” brand name across multiple jurisdictions.
Full details on the Company’s trade marks are available via a virtual data room.
At the core of the opportunity is the Company’s substantial completed audiovisual content library comprising 130 c. 7- minute episodes of Daisy & Ollie, a 22-minute Christmas special and 22 c. 1-2-minute nursery-rhyme shorts.
The core series spans a broad range of preschool themes, including animals, nature, science, family, friendship, health, travel, occupations, celebrations, and everyday childhood experiences.
The Company’s extensive catalogue provides a purchaser with an established body of completed content capable of immediate exploitation and offers a foundation from which a purchaser may seek to revitalise or extend the property through new productions, short-form digital content, educational content and more.
The Company holds the daisyandollie.com domain name, along with the hooplaanimation.com domain name, both of which are available to acquire.
Rights in certain social media accounts are available to acquire across Facebook, YouTube, Instagram and Twitter.
Full details of the accounts are available via the virtual data room.
The deadline for offers is Wednesday 16 September 2026, 4pm BST
All expressions of interest and bids are to be directed to Hilco in writing. A Bid Submission Form is available on request. Please contact Hilco to gain access to a virtual data room for further information on signing a confidentiality agreement.
Hilco is acting as exclusive agent to the Company and its Liquidator in connection with the proposed sale of some or all of the Company’s assets. The Liquidator acts as an agent of the Company and without personal liability.
All sales are made strictly on an “as is, where is” basis. Only such right, title and interest (if any) as the Company may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Company, its Liquidator, or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.
Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Company and its Liquidator.
