Hilco is pleased to present the opportunity to acquire a pioneering UK-based sustainable hygiene company (the “Company”) developing a patented, fully flushable and microplastic-free alternative to conventional disposable pads. The Company’s technology has been commercially validated through a major high-street retail launch and is supported by proprietary manufacturing processes, certified product performance, and a strong consumer brand.
The Company combines award-winning R&D with scalable production assets, delivering a proven pathway to market at the intersection of sustainability, healthcare, and FMCG innovation.
Business Highlights
Patented Flushable Technology: A certified, patented system enabling the world’s first fully flushable sanitary pad, engineered to disintegrate safely within standard wastewater networks while maintaining comfort, absorbency, and reliability in use. The core technology addresses the global issue of non-biodegradable period products, estimated to generate over 200,000 tonnes of plastic waste each year.
Large and Growing Global Market: The Company operates within the £23bn global feminine-hygiene market and its platform technology is applicable across the wider absorbent-hygiene category, including adult incontinence and baby-care products, expanding the total addressable market to approximately £145bn.
Integrated IP and Equipment Platform: The Company’s innovation is embedded across both its intellectual property and a bespoke converting line developed in partnership with a leading European OEM. Together, the process patents, proprietary substrates, and purpose-built machinery create a uniquely defensible platform.
Commercial Validation and Retail Launch: Following a successful nationwide retail launch with a leading UK pharmacy chain and retailer, the product line has achieved strong consumer traction through in-store and D2C channels. Early sales demonstrate category-first adoption metrics, supported by high repeat-purchase rates and brand advocacy.
Regulatory and Environmental Compliance: The Company’s pads are certified under WIS 4-02-06 and IWSFG GD4 flushability standards, verified through testing with the Water Research Centre. Products are 100% microplastic-free and meet leading environmental and safety benchmarks.
High-Engagement Consumer Brand: With a contemporary and well-constructed brand, the Company is the No 1 period-care brand on TikTok, and has built an active community exceeding 25,000 followers and an online advocacy group generating strong organic reach. The Company’s marketing campaigns achieved millions of views across social platforms and positioned the brand as a leader in sustainable period care. The Company also holds a database of over 20,000 product testers and customers, providing a valuable channel for rapid commercial scaling, consumer insight, and future product launches.
Scalable Manufacturing Capability: A custom-engineered production line, currently assembled and production-ready, provides the foundation for rapid commercial scale-up. The line is capable of producing approximately 35 million units per year, enabling high-volume, automated manufacture of flushable pads and potential future extensions, including liners, nappies, incontinence pads, and more.
Available Assets
Patents and Technical Assets: Granted and pending patents covering both material composition and manufacturing process, confidential know-how, testing data, and product specifications.
Brand and Digital Assets: Established consumer brand, protected by registered trade marks, with over 25k engaged users across its social media channels, and a full suite of digital assets including domain names, an e-commerce platform and the associated website content.
Customer and Supplier Data: Extensive CRM database including D2C customers, retailer/distributor contacts, and supplier frameworks for raw materials and packaging.
Machinery and Tooling: Bespoke commercial-scale production line manufactured by a leading European OEM, developed specifically for the patented process.
Regulatory Certification and Test Data: WIS 4-02-06 and IWSFG GD4 certified, with validation reports and laboratory data supporting product claims.
This is a rare opportunity to acquire a commercially validated, IP-rich sustainable-hygiene platform combining certified product technology, process patents, and production-ready machinery, collectively providing a foundation for large-scale manufacture and brand leadership in the fast-growing category of biodegradable personal care products.
Sales Process
Offers are invited for the Company’s entire share capital, the business and assets or select assets.
All expressions of interest and bids are to be directed to Hilco in writing. On receipt of a signed non-disclosure agreement (NDA) access will be provided to a virtual data room housing additional information. To access the NDA please click the link, sign and return via email to the below Hilco representatives.
Key Terms & Conditions
Hilco is acting as exclusive agent to the Company in connection with the proposed sale of the Company’s entire share capital, the business and assets or select assets.
All sales are made strictly on an “as seen, where lying” basis. Only such right, title and interest (if any) as the Company may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Company or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.
Legal completion shall occur as soon as reasonably practicable following offer acceptance, unless otherwise agreed in writing by the Company and Hilco. Failure to complete within this period may result in forfeiture of the deposit and termination of the transaction.
