Hilco are pleased to offer for sale the business and assets of The Knotty Ones, a premium knitwear brand known for its contemporary designs, high-quality craftsmanship, and commitment to sustainable and ethical production. The business offers an excellent opportunity, either as a standalone company, or as a bolt on to an established operator in the sector.
Business Highlights
Premium portfolio of sustainably produced knitwear and apparel, featuring timeless collections crafted from high-quality natural fibres.
Well established direct-to-consumer e-commerce platform with international shipping capabilities.
Brand recognised for its strong sustainability and ethical production ethos, working with skilled independent knitters and prioritising responsible sourcing and transparent supply chains.
A brand loved and worn globally by high-profile figures including Amanda Seyfried, Kelly Rutherford, January Jones, Hilary Duff, and Nicola Peltz Beckham. Notably, the brand’s products have been selected to be featured on Olympic Champion and knitting icon Tom Daley in his upcoming television show, Game of Wool, airing in Autumn 2026—guaranteeing imminent mass-media exposure.
Experienced team with expertise in product design, brand development, e-commerce, marketing, and strategic growth.
Opportunity to collaborate with or retain the expertise of current CEO, Sergio Azzolari (former CEO of Roberto Cavalli and executive at Dsquared2), bringing unparalleled luxury fashion industry knowledge, network, and scaling expertise to the next chapter of the brand.
Turnover year ended 2025 £1.2m, gross profit margin year ended 2025 61%.
Company Assets
Brand – The established trademark protected brand name.
Intellectual Property Assets – Product designs, customer/supplier databases, domain names, copyright in the website content https://www.theknottyones.com/, and social media accounts.
Product Range – A wide catalogue of products including sweater, cardigans, dresses, tops, bottoms and accessories.
Goodwill – The valuable goodwill attaching to the business.
Sales Process and Further Information
The deadline for expressions of interest is Friday 24 July 2026 at 4pm BST
On receipt of a signed non-disclosure agreement (NDA) access will be provided to a virtual data room housing additional information. To access the NDA please click the link, sign and return via email to[email protected]
Key Terms and Conditions
No warranties, express or implied, are provided in relation to any information or statements made in connection to this opportunity. The information contained herein, and within the project dataroom, has not been verified by Hilco and prospective purchasers must undertake their own due diligence to satisfy themselves as to the accuracy of all such information and any statements made. Hilco acts as agent for the Vendor who offers for sale only such right, title and interest the Company possesses in the assets.
