WIT Fitness Ltd was the UK’s original and leading crossfit brand. The company operated from a leasehold gym/retail unit in One New Change, St Pauls, London, and had a strong online presence including its own e-commerce platform. In addition to its own brand collections, the company had collaborations with Nike, Reebok, Puma and more.
The assets sold included:
Hilco initially undertook a valuation of the assets and a subsequent marketing campaign of the business and assets involving a targeted marketing campaign including mailouts to a bespoke database and advertisement on our social media channels.
Significant interest was shown resulting in competitive bidding and a successful transaction to a third party bidder.
Senior Director
Real Estate
London Office
Associate Director
Intellectual Property
Manchester Office
Analyst
Machinery & Business Assets
London Office
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