Wholesale Supplier of UK-Branded Healthcare and Wellness Products

Project Apollo

Hilco is delighted to offer for sale the business and assets of Project Apollo, a B2B supplier of leading healthcare and wellness products to an international market. The business offers an excellent opportunity either as a standalone company, with scope to expand the existing product portfolio, or as a bolt on opportunity to an established operator.   The salient details on the business are as follows:

  • Wholesale supplier of UK branded healthcare products, stocking leading British brand vitamins and supplements alongside natural and traditional toiletry ranges.
  • Long established name with the business having traded for in excess of 45 years.
  • Operating in the retail, wholesale and export sectors with c.500 active customers
  • Holding an exclusive distribution deal with a leading manufacturer as well as having strong relationships with other key suppliers.
  • Product range includes vitamins, minerals, supplements, baby care, haircare, skincare, first aid and dental care.
  • Loyal customer base with approximately 2/3rds of income derived from existing  customers.
  • Comprehensive e-commerce website generating significant traffic with c.1,400 accounts opened since 2021.
  • Operating from a fully equipped leasehold warehouse in south London extending to 16,000 sq ft and benefitting from good transport links
  • Longstanding experienced and skilled workforce
  • Turnover for year ended 30th November 2022 c.£4m

Business Assets

Available assets include:

Intellectual Property Assets – the established brand name, e-commerce website, domain and content

Customer and Supplier Relationships – the longstanding customer and supplier partner relationships

Organisational Knowledge  – an established team with a detailed understanding of the healthcare and wellness market and products

Warehousing Facility – the fully equipped warehouse and business assets

Goodwill – the valuable goodwill attaching to the business.

Sale Process and Further Information

On receipt of a signed non-disclosure agreement (NDA), access will be provided to a virtual data room housing additional information. To access the NDA, please click the link, sign and return via email to rcramp@hilcoglobal.eu and apercival@hilcoglobal.eu.


Anthony Hart MRICS

Associate Director

London Office

+44 (0) 7513 822654


Roland Cramp MRICS

Managing Director

London Office

+44 (0) 7710 152668