SOLD
Hilco is seeking offers to acquire the intellectual property assets of Applegate Marketplace Ltd – In Liquidation (“Applegate ” or the “Company”) on behalf of our Client.
Founded in 2000, Applegate has developed a proprietary B2B procurement platform that matches buyers with suitable suppliers across multiple sectors. The platform has been successful in supporting procurement for engineering, manufacturing, and industrial supply chains.
The Applegate platform enables businesses to submit requests for quotation through its online marketplace, identifying and engaging suitable suppliers from its curated supplier network. The platform streamlines the procurement process by automating supplier discovery, quote comparison, and communication, saving time and improving outcomes for both buyers and sellers.
The Company gained increased visibility during the COVID-19 pandemic by facilitating rapid sourcing and distribution of essential supplies (including PPE) across the UK, earning recognition from government bodies and national media.
The Company’s unique combination of sector-specific procurement knowledge, and SME supplier support services positions it as a distinctive and valuable asset in the digital B2B marketplace space.
The Applegate name is established in the UK procurement technology landscape. With a legacy of over two decades, the brand is recognised for innovation in B2B commerce and a commitment to supporting SMEs through efficient, transparent sourcing solutions.
The branding has been featured in national and trade publications and has built strong credibility among buyers in manufacturing, healthcare, and public sector supply chains. It is associated with ethical procurement, digital transformation, and local economic resilience.
The brand name offers an acquirer the opportunity to relaunch or expand a proven digital procurement platform with strong market recognition.
Registered trade marks protecting the “Applegate” name in the UK.
Full trade mark details are available via the virtual data room.
The core technology comprises a proprietary B2B procurement platform.
The full source code is securely maintained and is available as part of the acquisition.
The primary applegate.co.uk domain, supporting it’s core B2B procurement and supplier directory services across the UK and Europe.
The copyright in the website content hosted at its domains, which features supplier listings, product and service categories, procurement request tools, and information designed to facilitate efficient business-to-business sourcing and communication.
Records of customer contacts and relationships developed through its trading history as a B2B procurement platform, including details of UK and European buyers and registered suppliers.
Established presence on LinkedIn, Twitter, Facebook, and YouTube, with thousands of followers and subscribers.
Rights to all social media accounts are available as part of the acquisition.
Hilco is acting as exclusive agent to the Company and Client in connection with the proposed sale of some or all of the Company’s intellectual property assets. The Client acts as an agent of the Company and without personal liability.
All sales are made strictly on an “as is, where is” basis. Only such right, title and interest (if any) as the Company may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Company, its Client or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.
Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Company and Client.
