Atterley.com Holdings Limited (In Liquidation)

Offer Deadline:

Monday 11 March 2024, 4pm GMT

Acquisition Opportunity

Hilco is seeking offers to acquire certain intellectual property assets of Atterley.com Holdings Limited (In Liquidation) (“Atterley” or the “Company”) on behalf of the Joint Liquidators of the Company, Ian Wright and Scott Milne of Quantuma Advisory Limited. 

Background

A prominent name in fashion and e-commerce, Atterley symbolises timeless style, accessibility, and innovation. Atterley gained a reputation for offering a diverse selection of premium fashion items curated to cater to the discerning tastes of fashion enthusiasts worldwide. 

Atterley set out to redefine how people shop for high-end fashion, seamlessly merging the realms of luxury and convenience. From its inception, the brand has been driven by a vision to provide an unparalleled shopping experience, offering an extensive collection of carefully selected pieces from renowned designers and boutique labels. Atterley’s dedication to curating an exclusive assortment of fashion-forward products cemented its reputation as a go-to destination for those seeking sophistication and elegance in their wardrobes. 

A cornerstone of the Atterley ethos is its unwavering commitment to quality and authenticity, with each item showcased on the Atterley platform (the “Platform”) displaying the highest standards of craftsmanship and design, guaranteeing customers access to only the finest and most exquisite fashion offerings available. 

Through continuous adaptation and growth, Atterley expanded its portfolio to encompass various product categories, catering to the dynamic demands of the ever-evolving fashion landscape. What commenced as a boutique fashion destination evolved into a global platform, serving fashion enthusiasts around the globe with a diverse selection of clothing, accessories, footwear, and lifestyle products. Atterley’s ability to anticipate and adapt to changing consumer preferences allowed it to establish a strong foothold in the international fashion market, reflecting its enduring influence and appeal across various demographics. 

Atterley’s dedication to providing unparalleled quality and customer satisfaction earned it a distinguished reputation as a trailblazer in the realm of online luxury retail. With its carefully curated selection of premium products, Atterley became a coveted destination for individuals seeking sophistication, style, and exclusivity.  

Despite a tumultuous history and shifting industry landscapes, the Atterley brand remains in consumers’ minds for its values of sophistication, authenticity, and customer-centricity. Atterley’s journey from its humble beginnings to its stature as a distinguished and esteemed fashion Platform reflects the brand’s significant potential. 

This acquisition opportunity provides a unique chance to capitalise on Atterley’s legacy and proven, formerly revenue-generating Platform to re-enter the market and meet the contemporary needs of discerning consumers. With diverse product offerings, including clothing, accessories, footwear, and lifestyle products, acquiring the Company’s IP assets can further enhance its legacy and explore new horizons. Potential acquirers can leverage Atterley’s software infrastructure and capabilities by strategically investing in improving its functionalities to secure a competitive edge and ensure sustained growth in the dynamic e-commerce industry. 

Available Assets

The Atterley Brand 

Atterley has established itself as a renowned name in the fashion industry, drawing in a discerning clientele that values sophistication and timeless elegance. The brand has garnered widespread acclaim for its commitment to curating a diverse selection of high-end fashion pieces, catering to individuals who seek both luxury and accessibility in their wardrobe choices. 

Recognised by leading fashion publications and esteemed industry insiders, Atterley has been featured prominently in prestigious magazines and editorial spreads, such as Vogue, Elle, and Harper’s Bazaar, solidifying its reputation as a go-to destination for fashion enthusiasts seeking premium, curated collections. The brand’s dedication to showcasing exquisite designs and exceptional craftsmanship has earned it praise from reputable fashion authorities and influencers, affirming its status as a purveyor of sophisticated style and sartorial finesse. 

With an unwavering focus on delivering unparalleled quality and customer satisfaction, Atterley cultivated a loyal following of fashion connoisseurs globally. The brand’s reputation for providing an exclusive shopping experience that blended luxury with accessibility garnered a steadfast following of individuals who appreciate the brand’s dedication to curating a meticulously crafted selection of premium fashion items. 

Trade Marks 

The Company holds a collection of three core registered trade marks, safeguarding the brand across various territories. These trade marks include international protection for the “Atterley” word mark, a trade mark for the primary logo “Atterley”, protected in the UK and EU, and a trade mark for the “A” logo, also safeguarded in the UK and EU. Additionally, the Company retains legacy protection for the word mark “Atterley Road” in the UK. 

A full trade mark schedule is available via a virtual data room. 

Domain Names  

The Company holds a portfolio of 34 Atterley-branded domain names, including the primary Atterley.com domain name. 

A full domain name schedule is available via a virtual data room. 

The Platform* 

Atterley was initially established as a specialised online marketplace, focusing on providing a platform for small and unique retail fashion boutiques to showcase their exclusive merchandise to a discerning audience. Combining online sales channels, merchandising operations, and strategic marketing initiatives, the Platform a dynamic ecosystem for boutique retailers and fashion enthusiasts. 

A significant investment of c. £4m was channelled into developing Atterley’s robust marketplace software, with sophisticated e-commerce functionalities, a streamlined supplier portal, and an intuitive administration tool tailored for seamless merchandising and order management. Notably, the Platform’s innovative integration framework, efficient product ingestion flow, and advanced system administration tool for merchandising showcase the maturity and potential of its software capabilities. Notably, the Platform is capable of ingesting stock by API from many of the popular platforms, including Shopify, allowing boutiques and independent retailers to host their own websites and present products aggregated under the Atterley URL (or any other desired URL) for endless product types. 

In a rapidly evolving and highly competitive fashion marketplace, Atterley can leverage its software capabilities to cater to specific niche markets, potentially exploring sectors such as veterinary care and health and beauty. Alternatively, licensing its sophisticated software to emerging B2C, B2B, and P2P marketplaces and technology providers without mature capabilities could open up a new avenue for revenue generation and market expansion.

*Please be aware that the third-party developer of the technology has a potential claim over works undertaken in late 2022 but has agreed to release that claim and assist with the transfer of the technology to a new owner in exchange for a perpetual, royalty free, worldwide licence to use the IP it created (including sub-licensing). However, there remains an option to purchase the website on an exclusive basis, subject to agreement with the developer. 

Sale Process and Further Information

Offers are due Monday 11 March 2024 at 4pm GMT. 

All expressions of interest and bids are to be directed to Hilco in writing. A Bid Submission Form is available on request. Please contact Hilco to gain access to a virtual data room of further information on signing a confidentiality agreement.  

Key Terms and Conditions

The Joint Liquidators act as agents of the Company and without personal liability. 

The bidder acknowledges that Hilco acts as an agent for the Joint Liquidators who offer for sale only what right, title and interest (if any) the Company possesses in the assets. Such sale will be without any warranties, expressed or implied. The information provided has not been verified by Hilco or the Joint Liquidators and bidders are deemed to have carried out their own due diligence. 

VAT, if applicable, at 20% will be added to the price. A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. A buyer’s premium of 10% of the sale price is payable by the winning bidder. Legal completion to occur within 5 business days of bid acceptance. Hilco’s full Terms and Conditions apply. 

Contacts

Alexander Muir

Senior Analyst

Manchester Office

+44 (0) 7593 562917

amuir@hilcoglobal.eu