Hilco Streambank is pleased to present the opportunity to acquire the “Betterware” brand and related intellectual property assets, namely a portfolio of UK-registered trade marks covering the Betterware brand name, on behalf of the Joint Liquidators of Stanley House Distribution Limited (In Liquidation) (the “Company”), Arvindar Jit Singh and Paul Atkinson of FRP Advisory LLP.
Betterware has been synonymous with quality, convenience, and innovation for decades. With a rich history spanning many years, Betterware has established itself as a trusted brand, offering a diverse range of household and lifestyle products designed to simplify and enhance everyday living.
Founded in the early 1930s, Betterware embarked on a mission to revolutionise how households function. From its inception, the brand was driven by a desire to develop and introduce innovative products that could address common challenges families face. Betterware’s commitment to innovation led to the development of a wide array of unique and practical items that have become staples in homes across the globe.
One of Betterware’s defining brand characteristics is its unwavering dedication to quality – every product bearing the Betterware name is a testament to its commitment to excellence. Through meticulous craftsmanship, rigorous testing, and attention to detail, Betterware products are renowned for meeting the highest durability and functionality standards, providing customers with reliable solutions that stand the test of time.
Over the years, Betterware has evolved and expanded its product offerings to cater to the changing needs of modern households. What began as a small enterprise has grown into a global brand, previously serving millions of customers with a diverse range of items spanning cleaning, organisation, kitchenware, home improvement, and personal care. The brand’s proven durability and adaptability expanded Betterware’s reach, reflecting the endless possibilities for the brand in the market.
Betterware’s commitment to quality and customer satisfaction has earned it a reputation as a trusted household name, with Betterware-branded products having become staples in homes, relied upon for their practicality, durability, and value. This enduring trust is a testament to Betterware’s legacy of delivering on its promise of enhancing everyday life.
Despite continuing to evolve and move with the times, the Betterware brand remains true to its founding principles and core values of innovation, quality, and customer-centricity. Betterware’s journey from its humble beginnings to its current status as a recognised and trusted brand is a testament to its commitment to innovation, quality, and customer satisfaction. With a history deeply rooted in improving lives, Betterware remains a beacon of excellence in household and lifestyle products, embodying a legacy that embraces progress while staying true to its founding principles.
With an eye on the future, this is an opportunity to build on the captivating history of Betterware and acquire a well-known and respected brand to introduce new products to address contemporary challenges faced by households, with opportunities across a range of product types, including cleaning products and instruments, kitchen products and tools and cosmetics, lotions and perfumery, offering its acquirer the chance to build on Betterware’s enviable legacy and penetrate various new markets.
The strength of the Betterware brand is a testament to its enduring commitment to quality, innovation, and customer satisfaction.
With several decades of history, Betterware has established itself as a trusted name in households nationwide. The brand’s legacy is built upon providing practical solutions that enhance everyday living. Betterware’s relentless dedication to excellence is reflected in its diverse range of household and lifestyle products, designed to simplify tasks and improve its customers’ overall quality of life.
Betterware’s unwavering commitment to delivering value and convenience has solidified its reputation as a brand that households can confidently rely on.
The Company holds two registered UK trade marks covering the Betterware brand name across many classes, covering product lines such as cleaning and kitchen products, cosmetics and perfumery.
Protecting Betterware’s legacy, the Company also holds a registered UK trade mark covering the service of selling goods from housewares, household articles and toiletries via mail order or by door-to-door sales.
A full trade mark schedule is available here.
All expressions of interest and bids are to be directed to Hilco in writing. A Bid Submission Form is available on request.
The Joint Liquidators act as agents of the Company and without personal liability.
The bidder acknowledges that Hilco acts as an agent for the Joint Liquidators who offer for sale only what right, title and interest (if any) the Company possesses in the assets. Such sale will be without any warranties, expressed or implied. The information provided has not been verified by Hilco or the Joint Liquidators and bidders are deemed to have carried out their own due diligence.
VAT, if applicable, at 20% will be added to the price. A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. A buyer’s premium of 15% of the sale price is payable by the winning bidder. Legal completion to occur within 5 business days of bid acceptance. Hilco’s full Terms and Conditions apply.