Portfolio of Biscuit Brands & Trade Marks



Hilco Streambank is delighted to offer for sale a portfolio of biscuit brands and trade marks on behalf of our client, a reputable company specialising in connecting brands and retailers. 

With a rich and impressive legacy, many of these brands have traded via some of the UK and Europe’s largest retailers. Versatile, the available brand names offer their prospective buyers a myriad of opportunities for growth or expansion across various food and beverage product lines, from bread products and confectionary to teas, coffees and sugars. These brands would suit parties in the food and beverage manufacturing and confectionery market eager to grow their portfolio, and strategic household product manufacturers looking to expand into the food and beverage market.

Rivington Biscuits

The Rivington Biscuits brand has a rich history as a leading manufacturer and supplier of branded and own-brand biscuits to both the UK and export markets. Born in 1996 and with humble beginnings in Wigan, Lancashire, the Rivington Biscuits brand established a strong position in the market over its decades-long history of wafer biscuit manufacturing.

The Rivington Biscuits brand is renowned for producing high-quality and popular biscuit products, representing one of the UK’s leading manufacturers of premium wafers and biscuits. Rivington Biscuits’ own brands include Montana (also available to acquire), Ainsley Harriott, Pink Panther and Fair Break, with the former trading company having manufactured own-brand products on behalf of multiple major retailers.

As the brand identity of a previously c. £10m revenue-generating company producing millions of biscuits throughout its illustrious history, the Rivington Biscuits brand opportunity offers buyers the chance to pick up an established brand with a fascinating history to lead the lucrative biscuit market.


The Montana brand is well-known in the market and has an enviable trading history.

The Montana brand is widely recognised as the identity behind one of Rivington Biscuits’ most successful product lines, its triple chocolate wafer.

A delicious crispy wafer with a chocolate cream filling topped with cocoa crispies and covered in thick milk chocolate, the Montana brand holds a place in the hearts of biscuit lovers everywhere, with more than 400,000 packets sold over the past two years. A brand with proven traction in the market, our client secured commercial deals with several major retailers, including B&M, Home Bargains and The Range, whom all stocked Montana-branded products.

The Montana brand opportunity offers a savvy buyer the chance to acquire the brand and build on its successful legacy, reintroducing the products to market.


The Countdown brand opportunity offers a purchaser a way to enter the lucrative healthy, convenience food market.

Best known as the identity behind the popular baked vanilla and milky-flavoured breakfast biscuit, the Countdown brand and products are known by consumers as a healthy and balanced breakfast staple.

Expanding on the success of the first Countdown-branded product line, its previous owners Rivington Biscuits introduced several different varieties, including fruit and grain bars, grain bars, granola bars and crispbreads. The Countdown brand offers a savvy buyer the opportunity to acquire the brand and build on its successful legacy.


A further brand opportunity and a previously successful biscuit brand formerly traded by Rivington Biscuits, the Trophy brand is the identity behind a once successful product range of multi-layered milk chocolate wafers. The Trophy brand is also available to acquire.

During the COVID-19 pandemic, biscuit sales experienced their strongest growth in 5 years, with consumers changing how they shop by reintroducing biscuits into their everyday lives for the perfect hot drink accompaniment. In 2020, biscuit sales grew £212 million from the previous 12 months.[1]

Furthermore, biscuits are purchased by approximately 99.5% of households in Britain.[2] These brands offer prospective buyers the opportunity to take advantage of a high-value market, with the UK biscuit production industry estimated to be worth approximately £3.4 billion in 2022.[3]

Trade Marks


[1] https://www.foodmanufacture.co.uk/Article/2021/03/25/Top-ten-UK-biscuit-brands-named-as-2020-sales-near-3bn

[2] https://issuu.com/antonybegley/docs/twir_49/s/11998201

[3] https://www.ibisworld.com/united-kingdom/market-size/biscuit-production/

Sale Process

Please contact Hilco Streambank for more information regarding the sale process. All expressions of interest and offers should be directed to Hilco Streambank in writing. A bid submission form is available here.

Key Terms & Conditions

The bidder acknowledges that Hilco acts as an agent for the client who offers for sale only what right, title and interest the client possesses in the assets. The information provided has not been verified by Hilco and bidders are deemed to have carried out their own due diligence.

VAT at 20% will be added to the price if applicable. A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. Legal completion to occur within 5 business days of bid acceptance. Hilco Streambank’s full Terms and Conditions apply.


Alexander Muir

Associate Director

Manchester Office

+44 (0) 7593 562917