Changingday Limited (In Liquidation)

Offer Deadline:

Under Offer

Acquisition Opportunity

Hilco is seeking offers to acquire the intellectual property and tangible assets of Changingday Limited (In Liquidation) (“Changingday” or the “Company”) on behalf of the Liquidator of the Company, Donald McNaught of Johnston Carmichael LLP.

Background

Before Liquidation, Changingday was a software business operating in the virtual reality (VR) gaming industry, focusing on immersive experiences designed specifically for autistic individuals. Motivated by their personal experience with their autistic daughter, Alison and Nick Lang saw VR as a medium to offer safe and controlled environments where autistic players can explore and interact at their own pace. The Lang’s vision culminated in the development of their flagship game, BLINNK and the Vacuum of Space.

BLINNK and the Vacuum of Space is an innovative VR space adventure game where players assist a robot named BLINNK in capturing mischievous creatures called Groobs. Built from the ground up to be accessible and enjoyable for autistic players, each level of the game provides fun, pressure-free interactions and features robust accessibility options, allowing users to customise sound and visuals, ensuring a personalised experience. The game encourages players to interact and navigate various scenarios, such as helping a dentist clean teeth or assisting a park ranger, all within a supportive and engaging environment.

With over £1m in funding from Scottish Enterprise and private investors, the BLINNK and the Vacuum of Space game was completed and launched on the market with solid traction and sales. Despite the Company’s closure, many of the most popular distributors continue to market the game, including Meta and Steam, with sales still ongoing even after the Company’s closure, which is a clear testament to the game’s traction and appeal in the market, making it a promising investment for any prospective purchaser.

This unique opportunity presents a prospective buyer with the chance to acquire the Changingday intellectual property assets, including the BLINNK and the Vacuum of Space game, and enter or consolidate their position in the rapidly expanding VR gaming market tailored for neurodiverse individuals. The global VR gaming market is projected to reach USD 92.31 billion by 2027, growing at a CAGR of 30.2% from 2020 to 2027. Additionally, with approximately 700,000 autistic people in the UK – equating to more than 1 in 100 people – the market for specialised gaming experiences is significant and growing. With the game’s proven traction and demand, this acquisition could lead to significant growth and profitability in the specialised VR experiences market (AIXR) (BeyondAutism) (Treetop ABA Therapy).

Available Assets

The Changingday Brand

Close to decade old, the Changingday brand has established itself as an esteemed name within the virtual reality (VR) gaming industry for its dedication to creating accessible and immersive experiences designed for autistic individuals. The Company strived to set itself apart by focusing on inclusivity and innovation.

Changingday’s flagship product, BLINNK and the Vacuum of Space, is celebrated for its innovative design and robust accessibility features. The game has received significant attention and acclaim, winning the Creative Impact Award at the Scottish Games Awards in 2023 and being shortlisted for the Accessibility Innovation of the Year at this year’s MCV/Develop Awards – Women in Games. The brand’s commitment to creating engaging, supportive VR environments has earned it a notable reputation in the industry​.

The brand has garnered media attention and positive press coverage from various outlets. BBC Click featured BLINNK and the Vacuum of Space, and interviews with the former CEO Alison Lang have been published in notable publications such as The Mirror and Screen Rant, bolstering the brand.

Changingday’s commitment to creating inclusive VR experiences has filled a critical market gap and set a new standard for accessibility in gaming. The brand’s recognition and accolades reflect its significant impact and role in the VR gaming industry, providing prospective buyers with a unique opportunity to acquire a well-respected and forward-thinking brand.

Trade Marks

The Company holds unregistered trade marks covering the “Changingday” and “BLINNK and the Vacuum of Space” brand names and logos.

A full trade mark schedule is available via a virtual data room.

The BLINNK and the Vacuum of Space Game

BLINNK and the Vacuum of Space is an innovative VR game designed specifically for autistic individuals. Developed using Unity 2021.3.x LFS, the game it offers an immersive, engaging experience where players assist a robot named BLINNK in capturing mischievous creatures called Groobs aboard the Space Station Norpopolis. The game employs state-of-the-art tools like Blender and ZBrush for modelling, JetBrains Rider for coding, and Gitlab for project management, ensuring high-quality production and seamless gameplay.

Designed for multiple VR platforms, including SteamVR, PS VR2 (PS5), Meta Quest, Meta Rift (Legacy), Viveport, and Pico, the game utilises the Unity OpenXR plugin and Hurricane VR for realistic physics interactions. The code base, written in C#, is robust and maintainable, featuring dependencies sourced from the Unity Asset Store and OpenUPM repository and available to acquire.

Domain Names and Website Content

The Company holds the changingday.com, changingday.co.uk and vacuumofspace.game domain names.

The Company holds the copyright in the website content hosted at its various domains, showcasing the business and game.

Social Media Accounts

The Company holds the changingday.com, changingday.co.uk and vacuumofspace.game domain names.

The Company holds the copyright in the website content hosted at its various domains, showcasing the business and game.

Distributor Data

Details for the Company’s former distributors are available to acquire.

Equipment

A range of equipment integral to the successful execution of the event, including office chairs, desks and IT equipment, is also available to acquire.

Full details on the Company’s tangible assets are available via a virtual data room.

Sale Process

All expressions of interest and bids are to be directed to Hilco in writing. A Bid Submission Form is available on request. Please contact Hilco to gain access to a virtual data room of further information on signing a confidentiality agreement.

Key Terms and Conditions

The Liquidator acts as an agent of the Company and without personal liability.

The bidder acknowledges that Hilco acts as an agent for the Liquidator who offers for sale only what right, title and interest (if any) the Company possesses in the assets. Such sale will be without any warranties, expressed or implied. The information provided has not been verified by Hilco or the Liquidator and bidders are deemed to have carried out their own due diligence.

VAT, if applicable, at 20% will be added to the price. A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. A buyer’s premium of 10% of the sale price is payable by the winning bidder. Legal completion to occur within 5 business days of bid acceptance. Hilco’s full Terms and Conditions apply.

Contacts

Alexander Muir

Associate Director

Manchester Office

+44 (0) 7593 562917

amuir@hilcoglobal.eu