Established Home Baking Brand

Offer Deadline:



Project Dough

Hilco is delighted to offer for sale the business and assets of Project Dough, a manufacturer and retailer of baking products and kits selling direct to consumers as well as through some of the UK’s best known retailers. The business offers an excellent opportunity either as a standalone company, with scope to scale existing operations, or as a bolt on opportunity to an existing organisation.   The salient details on the business are as follows:

  • Well known home baking brand manufacturing and holding 25 SKUs with a catalogue of a further 100 products that can be produced for bespoke projects
  • Significant investment made in own manufacturing facility and machinery
  • Established diversified range of sales channels including:
    • Retail – Stocked in over 1,000 shops across the UK including major supermarkets and national retailers
    • Subscription – 13,000 boxes despatched direct to subscribers each month billed on a 3, 6 or 12 monthly basis
    • Websales – via the Company’s website and e-commerce channels including TikTok, Etsy and Not on the High Street
    • Export – Investment being made to expand export sales with a particular focus on the US market
  • Excellent customer satisfaction ratings and reviews on Trustpilot, Amazon and the Company’s own website
  • 200k followers on email and social media with the website receiving 2.1m page views during 2022
  • Longstanding experienced and skilled workforce of 35
  • Turnover for year ended 31st  March 2022 c.£4m

Business Assets

Available assets include:

Intellectual Property Assets – the established brand name, trademarks, products, recipes, designs, copyright in the website content, domain name and Company published literature.

Customer and Supplier Relationships – the extensive customer database, and retailer and supplier relationships

Organisational Knowledge  – an established team with a detailed understanding of the market and products

Warehousing Facility – the fully equipped leasehold manufacturing and distribution facility extending to 37,000 sq ft

Goodwill – the valuable goodwill attaching to the business

Sale Process and Further Information

On receipt of a signed non-disclosure agreement (NDA), access will be provided to a virtual data room housing additional information. To access the NDA, please click the link, sign and return via email to and


Roland Cramp MRICS

Managing Director

London Office

+44 (0) 7710 152668

Alexander Muir

Associate Director

Manchester Office

+44 (0) 7593 562917