Thursday 16 April 2026, 12pm BST
Hilco is seeking offers to acquire the intellectual property assets of Gold Crest Holidays Limited (In Liquidation) (“Gold Crest Holidays” or the “Company”) on behalf of the Liquidator of the Company, Chris Parkman of Purnells.
Founded in the 1990s, Gold Crest Holidays was a long-standing UK-based tour operator, specialising in value-led coach holidays and short breaks across the UK and Europe. The Company built a loyal customer following through decades of consistent service delivery, focusing on affordable, packaged travel experiences designed to appeal to families, couples, and leisure travellers alike.
Gold Crest Holidays developed particular brand recognition as the preferred partner for Disneyland Paris mini-breaks, as well as for facilitating European city tours and seasonal trips to festive markets. Operating both direct-to-consumer and via a national network of third-party travel agents, the Company maintained long-standing commercial relationships with agencies including Hays Travel and Midcounties Co-op, and its service offering was widely marketed and distributed across the UK.
With operations supported by an extensive network of regional departure points, Gold Crest Holidays made European and domestic travel accessible to customers across England and Wales. Over the years, the Company built a customer database of approximately 20,000 direct bookers, alongside c. 5,000 agency bookings recorded since 2020, reflecting both established B2C demand and continued traction in the UK travel-agent channel.
This acquisition presents an opportunity to secure a recognised brand and legacy platform in the UK travel market. For a party operating in, or seeking entry to, the coach holiday or short-break space, these assets offer a ready-made foundation for relaunch, expansion or a strategic bolt-on.
Gold Crest Holidays has established itself as a well-recognised brand within the UK coach holiday and short-break market. Synonymous with affordable, family-friendly travel, the brand is associated with value-led European getaways, UK mini-breaks, and seasonal experiences including Disneyland Paris and festive market tours.
In continuous use since the mid-1990s, the Gold Crest Holidays brand name carries legacy value across both consumer and trade audiences, having maintained strong visibility through consistent marketing, repeat customer engagement, and long-standing partnerships with national and regional travel agents, including household names such as Hays Travel and Midcounties Co-op. Unlike generalist operators, Gold Crest carved out a niche position focused on packaged coach travel with broad regional reach.
For an acquirer, the Gold Crest Holidays brand presents a rare opportunity to relaunch or integrate a familiar and trusted name into an existing travel platform, one with proven resonance among a large UK customer base and embedded goodwill within the travel agent network.
The Company is likely to hold unregistered trade mark rights in the “Gold Crest Holidays” brand name and associated logo arising from long-standing and consistent use in the marketplace.
The Company holds a portfolio of domain names, including the primary gold-crest.com domain name, alongside others aligned with its core brand and sub-brands.
Full details of the Company’s domain names are available via a virtual data room.
The Company likely owns the copyright in the website content historically hosted across its domains, including descriptions of travel packages, destination highlights, customer information, promotional campaigns, booking tools, and seasonal offers.
Rights in social media accounts are also available to acquire across various platforms, including Facebook, Twitter, TikTok. LinkedIn and YouTube, with c. 40,000 followers across all platforms.
Full details on the Company’s social media accounts are available via a virtual data room.
The Company holds a customer database comprising over 20,000 individuals and contact details, including booking history and engagement data.
A separate dataset includes approximately 5,000 travel agent bookings since 2020, identifying key B2B relationships and commercially active partners.
The deadline for offers is Thursday 16 April 2026, 12pm BST.
All expressions of interest and bids are to be directed to Hilco in writing. A Bid Submission Form is available on request. Please contact Hilco to gain access to a virtual data room for further information on signing a confidentiality agreement.
Hilco is acting as exclusive agent to the Company and its Liquidator in connection with the proposed sale of some or all of the Company’s assets. The Liquidator acts as an agent of the Company and without personal liability.
All sales are made strictly on an “as is, where is” basis. Only such right, title and interest (if any) as the Company may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Company, its Liquidator, or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.
Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Company and its Liquidator.
