Friday 28 November 2025, 12pm GMT
Hilco is seeking offers to acquire the intellectual property assets of Jaxamo UK Limited (In Liquidation) (“Jaxamo” or the “Company”) on behalf of the Joint Liquidators, Kim Richards and Richard Tonks of BK Plus Limited.
Founded in 2017, Jaxamo was an innovator in smart, connected fitness solutions for the home gym market. Through the development of digitally adjustable free weights and integrated AI performance tracking, Jaxamo set out to transform traditional strength training into a seamless, data-driven experience.
Jaxamo’s flagship products included the KettlebellConnect 2.0, an adjustable smart kettlebell ranging from 12 to 42 lbs; the DumbbellConnect, a pair of intelligent dumbbells with dynamic weight adjustment and real-time performance tracking; and the InteractiveStudio, a 43-inch rotating 4K touchscreen delivering live and on-demand classes tailored to individual performance metrics.
The Company’s patented technology was designed to address growing consumer demand for home-based, connected fitness solutions that combine compact design, measurable progress, and engaging digital content. Backed by c. £8m in growth funding and covered by Forbes, Athletech News, and other media outlets, Jaxamo gained recognition as a pioneer in the smart fitness sector.
This sale offers prospective purchasers the opportunity to acquire a robust patent portfolio from an established name in the market, and would make an excellent bolt-on acquisition for fitness equipment manufacturers, fitness technology platforms, and investors seeking to expand their presence in the rapidly growing digital wellness market.
Jaxamo holds a strategically structured portfolio of patents protecting core innovations in smart strength-training equipment and connected workout ecosystems. The portfolio provides territorial protection across the United States, Europe, China, Japan, and Australia. Covered technologies include intelligent dumbbells and kettlebells with electronically adjustable weight mechanisms, embedded sensor systems capturing repetitions, sets, and power output, interactive workout platforms integrating live and on-demand content with AI-driven performance feedback, and fitness assessment tools combining real-time biometrics with historical analytics to deliver personalised coaching.
The Company’s patent portfolio underpins the technology behind its flagship products and represents a significant barrier to entry for competitors in the connected fitness market.
Full details of the Company’s patents are available via the virtual data room.
Jaxamo holds a broad portfolio of registered designs protecting the external appearance of its smart strength-training equipment. The Company’s rights span multiple key markets, including the European Union, United States, United Kingdom, China, Japan, and Australia, covering exercise and training apparatus. The portfolio covers the overall exercise system as well as component-level features, including base assemblies, providing multi-jurisdictional protection against imitation of Jaxamo’s distinctive product form.
Offers are due Friday 28 November 2025 at 12pm GMT.
All expressions of interest and bids are to be directed to Hilco in writing. Please contact Hilco to gain access to a virtual data room for further information on signing a confidentiality agreement.
Hilco is acting as exclusive agent to the Company and its Joint Liquidators in connection with the proposed sale of some or all of the Company’s intellectual property assets. The Joint Liquidators act as agents of the Company and without personal liability.
All sales are made strictly on an “as is, where is” basis. Only such right, title, and interest (if any) as the Company may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Company, its Joint Liquidators, or Hilco in respect of the assets or any information supplied. All interested parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition for a limited period and on agreed terms. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable, and forms a condition of sale.
Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Company and its Joint Liquidators.
