Omni-Channel Marketplace for Premium Sneakers, Streetwear & Luxury Items

Offer Deadline:


Project Kicks

Hilco is delighted to offer for sale the business and assets of Project Kicks, a  premium global omni-channel marketplace connecting buyers & sellers online selling both new and preloved  sneakers, streetwear and luxury Items.  The business offers an excellent opportunity either as a standalone company, with scope to scale existing operations, or as a bolt on opportunity to an established organisation.

The Opportunity

  • Operating in a growing market with the sneaker market currently valued at $6 Billion and forecast to surpass $30 Billion by 2030
  • Established business and brand with strongly growing revenues
  • Utilising leading-edge proprietary technology
  • Operating with trusted partners and brand ambassadors

The Business

  • Retail platform connects resellers to an established audience via a premium online shopping environment.
  • E-commerce driving over 60% of revenue across product categories inc. sneakers, streetwear, watches, bags, accessories and shoe care.
  • Operating four international concessions in high end retail stores
  • Private client personal shopping via concierge partners for high-net-worth customers
  • Proprietary technology to include reseller App used under licence.
  • Significant brand equity established over the Company’s trading period
  • Experienced leadership team
  • Turnover for year ended 31st  December 2022 c.£5.7m

Business Assets

Available assets include:

Intellectual Property Assets – the established brand name, trademark, copyright in the website content and Company published literature.

Partner and Brand Ambassador Relationships – the developed partner and brand ambassador relationships  Organisational Knowledge  – an established team with a detailed understanding of the company’s market and products  Stockholding  – the existing stockholding with a cost price of c.£140,000.   Goodwill – the valuable goodwill attaching to the business

Sale Process and Further Information

On receipt of a signed non-disclosure agreement (NDA), access will be provided to a virtual data room housing additional information. To access the NDA, please click the link, sign and return via email to and


Alexander Muir

Senior Analyst

Manchester Office

+44 (0) 7593 562917

Roland Cramp MRICS

Managing Director

London Office

+44 (0) 7710 152668