Friday 24 April 2026, 4pm BST
Hilco is pleased to present the opportunity to acquire a portfolio of Lumi-branded cosmetic trade marks and associated domain names, including a suite of UK-registered brands spanning skincare, tanning, glow-enhancing products, and personal care, on behalf of our client (the “Client”).
The assets provide an acquirer with a flexible platform for launching, extending, or consolidating cosmetic product ranges across multiple categories.
The Lumi Portfolio comprises a collection of UK registered cosmetics focused trade marks developed to address multiple segments of the premium beauty market, ranging from make-up and complexion products through to tanning, glow-enhancing skincare, and wider personal care. The trade marks represent distinct, product-focused sub-brands, suitable for use across creams, lotions, facial treatments, masks, and other cosmetic products, and are well aligned to modern benefit-led beauty positioning.
The Lumi portfolio comprises a curated collection of UK-registered cosmetic trade marks built around the “Lumi” brand architecture, positioned to capture consumer demand for radiance, glow, and complexion-enhancing products across the beauty sector. The portfolio includes Lumi Glow, Lumitan, Lumi Tan, Lumi Glaze and Lumi Gloss, each covering broad Class 3 specifications and suitable for deployment across make-up, skincare, tanning, and personal care products, including creams, lotions, facial treatments, and masks. Each trade mark represents a distinct, benefit-led proposition, enabling clear product segmentation while maintaining a consistent and scalable brand identity.
Together, the Lumi marks form a coherent sub-brand system, allowing an acquirer to launch or expand multiple product lines under a unified name, supporting both standalone brand development and integration into existing cosmetic portfolios as line extensions or category-specific ranges and providing multiple strategic entry points into the UK beauty market, to be deployed as the foundation for a new consumer-facing brand or used to enhance and refresh an existing product offering.
For acquirers with products already in development, the Lumi brand and associated intellectual property assets offer the ability to secure registered protection in advance of launch, reducing time to market and mitigating brand risk. The assets may also appeal to investors and brand builders seeking scalable, category-aligned intellectual property within the cosmetics and personal care sector.
A portfolio of registered trade marks are available to acquire, as listed below:
The Company holds rights in Lumi brand–related domain names lumitan.co.uk and lumitan.com.
The Company is likely to own the copyright in the content to be hosted on its website and related website materials including product descriptions and brand messaging.
Please note that deadline for offers is Friday 24 April 2026, 4pm BST
All expressions of interest and indicative offers are to be directed to Hilco in writing. A Bid Submission Form is available on request
Hilco is acting as exclusive agent to the Client in connection with the proposed sale of the brands and related intellectual property assets.
All sales are made strictly on an “as is, where is” basis. Only such right, title and interest (if any) as the Client may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Client or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified by Hilco.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.
Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Client.
