Bid Deadline: Friday 29th October 2021 at 4.30pm BST
Hilco Streambank has been instructed to seek offers to acquire the business and assets of “Project Luxe” (the “Company”). The Company is a world-renowned iconic fashion house providing luxurious womenswear on a global scale.
With over 20 years of experience in the fashion industry, the Company offers a collection of elegant and versatile womenswear with styles for every occasion, whether that’s working in a professional environment or attending glamourous events. The Company is known for its forward-thinking designs and is featured on the red carpet by the world’s most famous female figures, including members of the royal family and A-list celebrities. The designs portray timeless elegance, bringing the essence of Haute Couture to off-the-rack availability. The brand is a celebration of the female form providing powerful statement pieces for the strong modern woman.
The Company generates revenue through its offering of ultra-feminine designs that cater to all body types. Known for its iconic dresses that are designed around understanding the female form, hand-picked quality fabrics are tailored to accentuate the female figure. The brand’s dresses retail in the region of £750 to £2,000 and other collection items include trousers, coats, tops and accessories that range between £60 to £2,000. As well as seasonal collections, the brand includes a bridal collection offering luxurious pieces that encapsulates the brand’s signature look and pays homage to the female form while incorporating the individual needs of the bride-to-be.
Designs are created by the Company’s own design team in its atelier studio and produced by a network of manufacturers, with products then distributed to luxury retailers. The Company operates a high-end store in London but primarily generates revenue via its wholesale agreements and e-commerce store. The brand’s collections can be found in high-end stores such as Selfridges, Harvey Nichols and Net-A-Porter, with a global presence also.
Prior to the COVID-19 pandemic, the Company consistently generated revenues in excess of £16m per annum with gross margins in excess of 65%. The Company’s wholesale revenues have been negatively impacted by COVID-19 which has put financial pressure on the business and led to the accelerated sales exercise. The sale therefore presents a unique and exciting opportunity for a buyer to acquire an iconic, luxurious brand and business at the forefront of women’s fashion, with a proven track record of financial success pre-COVID-19.
Highlights of the business include:
Iconic Designer Brand
The sale presents buyers with the opportunity to acquire a leading women’s fashion brand, recognised amongst A-listers, royalty and those devoted to fashion. The brand is supported by its London flagship store, wholesale and online channels and includes influential social media accounts on Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn, with a significant number of followers.
Lucrative Wholesale & Online Income
The Company has a strong online presence through its e-commerce store and has in place a number of wholesale agreements with well-known luxury stores such as Selfridges, Harvey Nichols, Net-A-Porter and Harrods.
Comprehensive Intellectual Property Portfolio
The Company has developed an extensive intellectual property portfolio to protect the Company’s competitive advantage in the market. This portfolio includes trade marks, designs, a customer database, and a historical archive of clothing designs created during the life of the business.
The Company’s current inventory includes a significant volume of ready-to-sell, high-end womenswear and stock currently in production. Company management advise that total retail value of £4.8m in stock is available. This presents an immediate commercialisation opportunity for a buyer.
The Company’s atelier studio houses production equipment for producing the Company’s samples.
A flagship central London store in a prime position providing retail accommodation, offices and storage, along with a design studio at an alternative London location.
A buyer may wish to preserve value through the retention of employees at the Company. Detailed information and access to a virtual data room is available under NDA which is available on request.
Offers are due October 29, 2021 at 4.30pm BST.
All expressions of interest and bids are to be directed to Hilco Streambank in writing. Please contact Hilco Streambank to gain access to a virtual data room of further information on signing of a confidentiality agreement.
The bidder acknowledges that Hilco acts as an agent, who offer for sale only what right, title and interest (if any) the Company possesses in the assets. Such sale will be without any warranties, expressed or implied. Hilco has not verified the information provided, and bidders are deemed to have carried out their own due diligence. Hilco Streambank’s full Terms and Conditions apply.