Investment-Backed B2B Marketing Intelligence Platform Operator

Bid Deadline:

SOLD

Hilco is delighted to offer for sale the business and assets of an investment-backed B2B marketing intelligence platform operator (the “Company”).

The Company’s B2B marketing intelligence platform is designed to help B2B sales and marketing teams acquire customers faster and more efficiently. The Company’s machine learning platform can create highly targeted audience segments of good-fit companies, giving its clients unmatched visibility of their potential and future customers. Further, the Company’s platform uses AI to predict spending for every account, so its clients can select the right marketing treatments and justify their spending. The Company’s AI solution also helps elicit responses from the leads it identifies, creating micro-segments of customers more likely to respond to particular types of messages.

The salient details on the business are as follows:

• Investment-backed B2B marketing intelligence platform with c.£7m investment raised to date;
• Generated revenue of over £870k in 2022;
• Serving a portfolio of 6 active clients, including several multi-national corporations, with an average contract value of c. £120k a year;
• Impressive customer pipeline and future revenue streams;
• Fully developed and commercialised AI technology;
• Attractive brand and accompanying intellectual property portfolio;
• A highly-capable and driven team.

Business Assets

Available assets include:

• Technology – fully developed and commercialised AI technology capable of generating the B2B Audiences to power B2B Digital Advertising;
• Accompanying IP Portfolio – including registered trade marks protecting the brand, copyright in the website content, domain names, social media assets and customer contracts;
• Organisational Knowledge – trade secrets and organisational knowledge covering the development of the technology;
• Intelligence Data – database of intelligence on over 5m active businesses;
• Goodwill – the valuable goodwill attached to the business.