Market Leading Personal Biography Creation Company

Offer Deadline:

SOLD

Project Memoir

Hilco is delighted to offer, as an investment or business acquisition opportunity, a market leading personal biography creation company which has enjoyed substantial growth since formation. The Company has invested heavily in technology and the adoption of AI now offers the prospect of significantly accelerating growth.

The Opportunity

• Multi-billion market potential with 73% of people polled wishing they had written down the story of a family member
• Market leader in both UK and US
• Fully developed proprietary book creation platform enabling the business to scale quickly and efficiently
• Innovative use of AI is increasing margins and opening up the market to a wider segment by significantly lowering the cost of the entry level product 
  

The Business

• Offering a range of packages allowing people to turn their life stories into a professionally written book
• Large pool of c.600 carefully selected self-employed author and journalist ghost writers to match with clients
• Fully developed infrastructure including a unique technology platform
• Significant brand equity established over the Company’s trading period particularly from TV advertising campaigns
• Excellent customer satisfaction ratings and reviews on Trustpilot
• Hands on management team with significant industry experience
• Revenues for 2022 c.£4m

Company Assets

The Company’s assets include:

Intellectual Property Assets – the established brand name, EU and US trademarks, copyright in the website content, domain names, access to a database of unique content together with a database of c.200,000 marketing contacts

Book Creation Platform – the bespoke proprietary technology developed by the Company

Freelance Writer Relationships – the extensive pool of author and journalist ghost writers  

Work in Progress and Pipeline Orders – the existing projects, confirmed orders and prospects

Goodwill – the valuable goodwill attaching to the business