Offers Invited
Hilco is seeking offers to acquire the customer database and associated marketing analytics of S & T Audio Limited (In Administration) t/a Play Music Today (“PMT” or the “Company”), on behalf of the Joint Administrators of the Company, Rick Harrison and Howard Smith of Interpath Ltd (the “Joint Administrators”).
PMT was one of the UK’s most recognised and trusted retailers in the musical instruments and pro audio equipment sector. Founded with a mission to make professional music gear accessible to everyone from beginners to touring professionals, PMT grew into a multi-channel operator with a nationwide presence.
Over its trading life, PMT amassed a substantial volume of customer data. The Company invested heavily in CRM tools and digital marketing, capturing valuable information including email addresses, order histories, basket contents, and marketing preferences. PMT successfully built a sophisticated and well-segmented customer database, powered by platforms such as Klaviyo and Shopify. Further supported by extensive behavioural analytics, this enabled targeted marketing campaigns based on real-time engagement, product category interest, and purchase frequency, delivering strong campaign returns and an engaged base of music-loving consumers.
Prior to Administration, PMT’s marketing strategy centred on email campaigns, exclusive product offers, and event-driven promotions aligned with music tech releases and seasonal buying cycles. With a culture rooted in customer service and community-building, the Company built a strong base of returning customers and repeat purchasers.
PMT’s underlying marketing and customer data represents a highly valuable asset, comprising c. 411k customer records, offering a rare opportunity to acquire a fully formed, data-rich customer base spanning a broad spectrum of musical categories all supported by verified behavioural data and historic campaign insights.
Offers Invited
All expressions of interest and bids are to be directed to Hilco in writing.
Hilco is acting as exclusive agent to the Company and its Joint Administrators in connection with the proposed sale of the Company’s customer database and associated marketing analytics. The Joint Administrators act as agents of the Company and without personal liability.
All sales are made strictly on an “as is, where is” basis. Only such right, title and interest (if any) as the Company may have in the customer database and associated marketing analytics will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Company, its Joint Administrators or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.
A draft Sale Purchase Agreement will be provided to the purchaser upon offer acceptance to facilitate a timely legal completion. Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Company and its Joint Administrators.
