Leading UK Food, Drink and Music Festival

SOLD

Project Aurora

Acquisition Opportunity

Hilco is delighted to offer for sale certain assets and rights relating to an established, high-profile UK-based food, drink, and music festival (the “Festival Business”), as a carve-out of a larger group.

Founded in 2017, the Festival Business has evolved into one of Britain’s foremost town-centred culinary festivals, renowned for its exceptional line-up of chefs, premium hospitality offering, and a vibrant programme of live entertainment. With sustained profitability, strong customer loyalty, and a clear growth plan, this is a rare opportunity to acquire a proven and scalable live event.

Highlights

  • Proven Profitability and Growth: Over seven successful years, the Festival Business has doubled its visitor base from c. 15,000 in 2017 to c. 30,000 in 2025, with the most recent event generating record net profits of c. £300,000, with an established plan to increase profits to £700,000 annually through targeted initiatives.
  • Prime Location in Affluent South-East Town: Located in a highly desirable market town in the South East of England, the Festival Business benefits from strong local prestige, a thriving independent food scene, and high levels of weekend tourism.
  • Premium Experiences and Sponsorship Upside: The Festival Business has identified significant upside through enhanced premium ticket packages, expanded sponsorship, and trade exhibitor partnerships, capitalising on a loyal, high-spending customer base.
  • Flexible Operating Model: The Festival Business operates through a lean, experienced core team supported by freelance specialists during event delivery, enabling efficiency and scalability.

Available Assets

  • Engaged Customer Database: A substantial database of over c. 72,000 ticket purchasers and attendees.
  • Brand and Intellectual Property: Goodwill in the established festival brand, website assets, domain names, and marketing content.
  • Sponsorship and Trade Relationships: Longstanding partnerships with premium food, drink, and hospitality brands, as well as proven demand from exhibitors and sponsors.
  • Operational Know-How: A capable team with deep experience delivering profitable live events.

This sale represents an exciting opportunity to acquire a profitable, well-known event with strong brand equity, an affluent audience, and proven commercial success, offering an ideal platform for event operators, strategic buyers, or investors seeking an established footprint in premium live experiences.

Key Terms & Conditions

Hilco is acting as exclusive agent in connection with the proposed sale of the Festival Business.

All sales are made strictly on an “as seen, where lying” basis. Only such right, title and interest (if any) as the Festival Business may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Festival Business or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.

All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the Festival Business for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.

Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Festival Business and Hilco. Failure to complete within this period may result in forfeiture of the deposit and termination of the transaction.

Hilco’s full Terms and Conditions apply.

Contacts

Yasmin Saadi

Senior Analyst

London Office

+44 (0) 7766 075798

[email protected]

Alexander Muir

Associate Director

Manchester Office

+44 (0) 7593 562917

[email protected]