Pioneering In-Game Advertising and Commerce Technology Company

Expressions of Interest by:

Offers Invited

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Project Boost – Investment Opportunity

Hilco is delighted to be retained to seek investment in a pioneering in-game advertising and commerce technology company which has built a revolutionary platform to promote and sell digital goods direct to gamers, within the games they play. The Company has created the first game-agnostic marketplace for brands and the sports industry, for the $50 billion per annum video game skins market.

Market Opportunity, Size and Trends:

• $50bn market in annual revenue from in-game skins;
• FIFA/FC has over $1.6bn of annual revenue, 80% driven from in-game purchases;
• Micro- transactions and digital assets are a rapidly growing segment within the gaming industry;
• Increasing demand for personalised gaming experiences through customisation;
• Rising adoption of free-to-play models (and micro-transactions).

Company Highlights:

• Proprietary in-game billboard advertising platform developed to enable advertisers to promote to gamers via seamless integration of ads in games;
• Platform evolved to offer promotions on in-menu screens with self-serve functionality;
• Now developing a unique marketplace to empower users to sell digital products to gamers;
• Platform enables the assignment and control of any textured asset in a video game including billboards, skins, liveries and environmental objects;
• Strong relationships with game publishers, brands, and advertising agencies;
• Accomplished management and a skilled technical team with extensive experience in gaming and advertising technology;
• Extensive intellectual property portfolio and significant brand equity;
• $10 million total revenue from >300 brands.