Hilco are offering for sale the shares, or the business and assets of a provider of proprietary B2B wholesale commerce technology, digitising wholesale buying and selling between brands and retailers across the UK, Europe and North America.
The Company’s purpose-built technology platform transforms a historically fragmented offline wholesale purchasing process into a fully integrated digital workflow, spanning product discovery and retailer ordering through credit, invoicing, payments, tax compliance and cross-border fulfilment. The highly scalable platform provides the operating infrastructure required to support complex B2B wholesale transactions at scale and can be acquired as a standalone asset/business or integrated into an existing commerce, payments, ERP, procurement or marketplace platform.
Business Highlights
Proprietary advanced B2B wholesale commerce platform providing an end-to-end operating layer for wholesale trade between brands and retailers. The technology goes beyond product listing and checkout, coordinating the commercial, financial and operational workflows required for brands to sell wholesale across buyers, channels and geographies. The platform combines:
Wholesale Buying Workflow – Product discovery, catalogue ingestion, retailer ordering, account-level terms and repeat purchasing built for B2B relationships
Proprietary Intelligence Layer – A proprietary database and machine-learning layer, supporting B2B catalogue customisation, matching, workflow automation and data-driven decisioning
Transaction Orchestration – Payments, credit, invoicing, tax, compliance, shipping and returns coordinated through one operating layer across three markets
Established international network operating across the UK, Europe and North America with 6,000+ registered sellers (1,000+ active), customer database of 960,000 (250,000 + registered buyers), and a pipeline of over 20,000+ wholesalers
Strong customer engagement, with more than 60% of transaction value from repeat business, demonstrating long-term buyer-seller relationships
Significant market opportunity with $30tn global B2B transaction volume, while 80% of wholesale transactions remain offline through 10+ fragmented buying channels
Team of 30 employees and contractors located in London, Portugal and India
Turnover c.£10m pa
Assets for Sale (available as a whole or in part)
Proprietary Software Platform – The fully developed and commercialised platform providing end to end B2B transaction management with a replacement cost of c.£15m
Intellectual Property – The trademark protected brand, domain name, website copyright, source code, integrated technology stack and social media accounts (60k+ followers)
Organisational Knowledge & Know-How – In-depth trade secrets and knowledge base integral to the development of the Company’s technology
Goodwill – The valuable goodwill attaching to the business as the UK’s largest B2B wholesale platform
Sales Process and Further Information
The deadline for offers is xxx
On receipt of a signed non-disclosure agreement (NDA) access will be provided to a virtual data room housing additional information. To access the NDA please click the link, sign and return via email to [email protected]
Key Terms and Conditions
No warranties, express or implied, are provided in relation to any information or statements made in connection to this opportunity. The information contained herein, and within the project dataroom, has not been verified by Hilco and prospective purchasers must undertake their own due diligence to satisfy themselves as to the accuracy of all such information and any statements made. Hilco acts as agent for the Vendor who offers for sale only such right, title and interest the Company possesses in the assets.
