Revolutionary International Eco Laundry Company

Offer Deadline:

Sold

Project Fresh

Hilco is delighted to offer for sale a prominent player in the eco laundry market, offering a unique patented product that provides best in class environmental credentials, and fantastic value. The Company has been subject of significant investment and is now seeking either further investment, or a purchaser of the business and assets to unlock its full potential and fuel its growth.

Business Highlights:

Unique Product: Product saves money, space and time, reduces plastic, reduces detergents in the water system, and is kind to the skin.

Established Global Market Presence The company has established a reputable position, having been trading in excess of 15 years and selling more than 3 million units in over 40 + countries. Sold in the UK by 4 national UK supermarkets, other renowned national retail chains and with an online presence.

Market Opportunity: Operating in the huge sustainable laundry market, with a significant global opportunity of in excess of £100m, based on taking only a 1% share of the Eco Laundry Detergent Market by 2030 (based on estimated market size).  The Company is extremely well positioned for scalability.

Multi Award Winner/Press Coverage: Winner of numerous awards including Queen’s Award for Enterprise and from many national publications including Best Budget Buy Eco Detergent, Best Washing Machine Cleaner, Best Environmentally Friendly Product, Highest Rated etc.

Strategic Collaboration: Recently joined forces with new brand partner with a global awareness of 93%, which is due to significantly raise brand awareness and drive revenue.

Trading: Turnover for 12 months to end March 2024 in excess of £2million.

Company Assets:

• The Brand & Goodwill – The established internationally recognised brand, and the goodwill attached to the Company.
• Digital and Brand Assets – The Company has developed an extensive intellectual property portfolio to protect its market position, including a patent, an international trademark portfolio (UK, Europe and USA), branded domain names in numerous countries, the website content, popular social media accounts, sizeable customer and subscriber databases and the Company’s e-commerce website.
• Stock – A stock holding with a cost price of c. £600,000, comprising a significant volume of finished goods, as well as component parts and packaging.
• Leasehold Property – a leasehold office/warehouse in the South of England.