Established UK-based Online Car Finance Brokerage and Used-Vehicle Marketplace

UNDER OFFER



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Project Ignition

Hilco is pleased to present the opportunity to acquire an established UK-based online car finance brokerage and used-vehicle marketplace (the “Company”), combining an FCA-authorised broking operation, a long-standing consumer brand, and a substantial customer database built over almost a decade of trading.

The Company combines whole-of-market lender access with a dual-sided digital platform, delivering a proven, direct-to-consumer route to market for automotive retail, consumer finance and digital marketing.

Business Highlights

  • Established, FCA-Authorised Credit Broker: The Company operates as a fully authorised consumer credit broker, sourcing Hire Purchase, PCP and specialist sub-prime motor finance across a panel of lenders.
  • Substantial Proprietary Customer Database: The Company holds a database of over 650,000 customer and finance-applicant records, with continued organic re-engagement each month, providing a valuable channel for remarketing, cross-sell and future commercial scaling.
  • Strong Brand and Independently Verified Consumer Reputation: A 4.9 out of 5 Trustpilot rating built from close to 5,000 customer reviews accumulated over several years of trading, supported by an engaged direct-to-consumer following across Facebook, Instagram, LinkedIn and YouTube.
  • Dual-Sided Digital Platform: A consumer-facing marketplace is paired with a white-labelled, dealer-facing portal that distributes finance-approved leads to partner dealerships in exchange for reciprocal vehicle stock feed and commission, creating a self-reinforcing two-sided model.
  • In-House Technology Platform: A proprietary, internally developed finance-application journey, lender and stock-matching engine, CRM and dealer-portal infrastructure, built and maintained in-house over a number of years.
  • Established Revenue Base: The Company generated turnover of £5.26m in the year ended 30 June 2025 (2024: £5.58m), built on a recurring, commission-based revenue model spanning consumer sales, dealer fees and warranty sales, and supported by a consistently high gross margin of around 87%.

Available Assets

  • Technology Platform: Internally developed CRM, finance-application journey, lender and stock-matching/lead-routing engine, integrations and reporting tools.
  • Customer and Applicant Database: Over 650,000 customer and finance-applicant records with ongoing organic re-engagement, held together with associated marketing consents and CRM infrastructure.
  • Lender and Dealer Relationships: Whole-of-market lender panel agreements and an established, reciprocal dealer network supplying vehicle stock and receiving finance-approved leads.
  • Brand: Established UK consumer-facing automotive and motor finance brand, built over almost a decade of continuous trading. The Company benefits from strong consumer recognition, a 4.9/5 Trustpilot rating from nearly 5,000 verified reviews, established search engine presence, and an active social media following.
  • Digital Assets: Premium domain name, together with established Facebook, Instagram, LinkedIn and YouTube accounts, benefiting from accumulated audiences, engagement history, and long-standing digital presence.

This is an opportunity to acquire a commercially established, digitally native car finance platform, a substantial proprietary customer database and whole-of-market lender access, collectively providing a foundation for continued growth in the fast-moving online used-car and consumer finance space.

Sales Process

Offers are invited for the Company’s entire share capital, the business and assets, or select assets.

All expressions of interest and bids are to be directed to Hilco in writing. On receipt of a signed non-disclosure agreement (NDA) access will be provided to a virtual data room housing additional information. To access the NDA please click the link, sign and return via email to the below Hilco representatives.

Key Terms and Conditions

Hilco is acting as exclusive agent to the Company and its Liquidator in connection with the proposed sale of some or all of the Company’s assets. The Liquidator acts as an agent of the Company and without personal liability.

All sales are made strictly on an “as is, where is” basis. Only such right, title and interest (if any) as the Company may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Company, its Liquidator, or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.

All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.

Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Company and its Liquidator.

Hilco’s full Terms and Conditions apply.

Contacts

Yasmin Saadi

Senior Analyst

Manchester Office

+44 (0) 7766 075798

[email protected]

Alexander Muir

Senior Associate Director

Manchester Office

+44 (0) 7593 562917

[email protected]