Baby Photography & Parental Support Company


Offer Deadline: Wednesday 16 November 2022 at 10am GMT


Project Nurture – SOLD

A hospital-based baby photography company that also provides marketing services to mothers-to-be and new mothers.

  • Exclusive access to 24 UK maternity wards
  • Well established baby photograph service
  • White-label e-commerce platform relating to the photography element of the business
  • Offers sample packs, coupons, information booklets etc in hospitals
  • Multi-channel marketing activities focused on pregnant and post-natal consumers
  • Various additional B2B revenue streams generated from activities on behalf of 3rd party clients
  • Turnover to end Sep 22 c. £2.5m. Pre covid turnover c £14m.

Note that all intellectual property (IP) is owned by a parent company and operated under a licence agreement. The parent company is not prepared to grant a licence or sell the IP, other than the photography e-commerce platform, which a purchaser would need to update with new branding.

Sale Process and Further Information

The deadline for offers is 10am GMT,  Wednesday 16th November 2022.

On receipt of a signed non-disclosure agreement (NDA) access will be provided to a
virtual data room housing additional information. To access the NDA please click the link,  sign and return via email to



Nick Hughes MRICS

Senior Director

London Office

+44 (0) 7979 541238

Anthony Hart MRICS

Associate Director

London Office

+44 (0) 7513 822654