Hilco is pleased to offer for sale a UK-based creator, owner and commercialiser of children’s and youth entertainment intellectual property operating across toys, collectibles, animation, gaming and consumer products (the “Company”).
With a portfolio of proprietary, production-ready brands, established licensing and merchandising partnerships, and a capital-light, partner-led operating model, the Company has developed a scalable platform for originating and monetising family-focused franchises. In addition, the Company has secured exclusive commercial rights in connection with new children’s IP being co-created with globally recognised entertainment stars, under structures where the Company provides creative development services and acts as the exclusive licensing and merchandising representative for those new properties. The Company is now well-positioned for strategic expansion, investment or acquisition.
Highlights
Proprietary, Multi-Brand IP Portfolio: The Company has developed a catalogue of internally created children’s and youth entertainment properties designed for cross-platform exploitation across toys, collectibles, animation, and digital content. Multiple brands have already been commercialised with established retail and licensing programs, while others are production-ready or in late-stage development, providing both near-term revenue and a structured pipeline of future launches.
Demonstrated Revenue History and Commercial Scale: The Company has generated revenue from licensing and consumer product programmes, with turnover peaking at c. £10.9m in FY21/22 and £7m in FY22/23. More recent periods reflect a strategic shift toward investment in proprietary IP creation and pipeline development, with revenues of c. £2.4m in FY23/24 and c. £1.1m in FY24/25. The Company’s repositioning prioritised long-term franchise ownership and margin potential over short-term third-party commissions.
Exclusive Global Talent-Led IP Pipeline: The Company has secured exclusive rights to act as the licensing and merchandising representative for new children’s IP being co-developed with globally recognised entertainment talent. The Company’s role spans creative development and franchise build-out, with commercialisation structured around long-term rights participation and scalable downstream licensing programmes.
Integrated Creation-to-Commercialisation Model: The Company operates an end-to-end model spanning concept development, character design, product engineering, content production, and global licensing, enabling early-stage creative risk to be managed internally before monetisation through experienced manufacturing, retail, and distribution partners.
Demonstrated Licensing & Merchandising Capability: The Company has a track record of executing licensing and consumer products programs for recognised third-party entertainment and digital properties, evidencing credibility with rights holders and retail channels and providing near-term cash flow while complementing the development of its owned intellectual property.
Capital-Light, Partner-Led Operations: Manufacturing, animation production, and certain distribution functions are delivered through established specialist partners, reducing fixed overhead and limiting operational complexity, enabling the Company to scale revenues without increasing infrastructure or working capital requirements.
Diversified Revenue Streams: Revenue is generated through a combination of owned brand monetisation, master toy partnerships, licensing royalties, and consumer products programmes. The Company’s diversified mix reduces reliance on any single property or channel, providing multiple pathways to commercialisation across global markets.
Advanced Development Pipeline: Meaningful investment has already been deployed into product tooling, character universes, content assets and brand development, resulting in several properties that are launch-ready or in active production.
Transferable Rights & Flexible Structuring: The Company holds significant proprietary intellectual property and associated commercial rights, capable of assignment or separation, enabling full platform acquisition, selective brand disposals or partnership structures.
Protected Brands: Registered trade marks and formal brand protections are in place across core house brands and lead properties, supporting licensing activities and international expansion.
Available Assets
Proprietary Brands & Content Assets: The Company’s portfolio of proprietary children’s and youth entertainment brands, including character universes, artwork, story bibles, product concepts, packaging designs, digital assets, and associated development materials, is available to acquire. Rights include ownership of internally created properties together with the ability to assign or carve out individual brands.
Registered Trade Marks and Brand Protection: Registered trade marks and associated brand rights covering core house brands and lead properties across key territories and classes, supporting licensing, retail distribution and international expansion.
Licensing and Commercial Contracts: Existing and historic licensing, merchandising, and consumer products agreements with manufacturing, retail, and distribution partners, providing immediate routes to market and established commercial relationships.
Gaming Assets: The Company holds a portfolio of gaming-related assets, including a fully developed, live-operable game associated with one of its owned properties, alongside additional prototype builds and demos for other proprietary brands. Over $1m of investment has been deployed into the flagship build, providing a meaningful base of transferable interactive content and production assets.
Digital Assets & Contact Data: Brand websites, social media accounts, content libraries, marketing collateral and associated digital assets are available to acquire, together with customer, retailer and partner contact databases developed through prior licensing and consumer products programmes.
Supplier & Partner Network: Established relationships with specialist manufacturers, content studios, licensing agents and distributors, enabling continued and scalable commercialisation.
Organisational Knowledge & Commercial Know-How: Documented development frameworks, product creation processes and commercialisation playbooks relating to the sourcing, design, testing and launch of children’s entertainment brands are available to acquire. Included in the offering are established methodologies for character and franchise development, toy and collectible product engineering, licensing strategy, retail go-to-market planning and partner management, together with the operational knowledge required to originate and scale new projects. Key members of the experienced creative and commercial team may be available to transfer, subject to transaction structure.
Sale Process and Further Information
The deadline for offers is Friday 20 February 2026, 4pm GMT.
All expressions of interest and bids are to be directed to Hilco in writing. Please contact Hilco to gain access to a virtual data room for further information on signing a confidentiality agreement.
Key Terms & Conditions
Hilco is acting as the exclusive agent for the Company in connection with the proposed sale of, investment in, or other transaction relating to, some or all of the Company’s business, shares, assets and/or intellectual property (the “Transaction”).
Any Transaction may be structured as a share sale, business sale, asset sale (portfolio or individual), investment, joint venture or other arrangement. The Transaction is made strictly on an “as is, where is” basis. Only such right, title, and interest (if any) as the Company may have will be transferred to a purchaser or investor. No warranties, guarantees, or representations (express or implied) are given by the Company or Hilco in respect of the business, assets, intellectual property, or any information provided. All parties must rely solely on their own inquiries, investigations, and due diligence. Any information supplied (including financial, commercial or technical information) is provided for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of Transaction.
Legal completion timelines and transaction mechanics will be agreed as part of the definitive documentation.
