London-Based Japanese Food Brand

Project Sun

Hilco is delighted to offer for sale the business and assets of Project Sun a London-based Japanese food brand with National distribution in both the UK & Australia, and a growing presence in Europe. The Company has seen a significant increase in sales in recent years and represents an excellent opportunity to acquire an established brand in the sector.

The salient details on the business are as follows:

  • Brand founded in 2014 with a vision to make Asian ingredients more accessible and better understood in everyday cooking.
  • Products stocked in many of the UK’s biggest supermarkets including Ocado, Waitrose and Sainsbury’s.
  • Major stockists in Australia include Woolworths and Coles.
  • The brand has seen significant overseas sales growth, particularly in Australia and Europe, and exports now account for approximately a third of total sales.
  • 15 SKUs with products including pastes along with easy Japanese meal solutions such as marinades and meal kits.
  • Ingredients authentically made in Japan by partner factory providing direct supply, then manufactured into finished products in the UK.
  • Significant scope for sales growth with the increased use of Japanese ingredients and a pipeline of further innovative products.
  • Endorsements from leading chefs and food writers
  • Lean management team with the Company operating with 5 employees.
  • FY 2023 run rate is £1.8 million

 Business Assets

Available assets include:

Intellectual Property Assets – the established brand name and trademarks, products, recipes, designs, cookbook, copyright in the website content, domain name and Company published literature.

Customer and Supplier Relationships – the longstanding customer and supplier partner relationships

Order book and Pipeline  – the existing order book and prospects

Organisational Knowledge – an established team with a detailed understanding of the market and products

Goodwill – the valuable goodwill attaching to the business


Expressions of interest are sought by 4pm GMT, Friday  14th April 2023.

On receipt of a signed non-disclosure agreement (NDA) access will be provided to a virtual data room housing additional information. To access the NDA please click the link, sign and return via email to and



Roland Cramp MRICS

Managing Director

London Office

+44 (0) 7710 152668