Leading Online Wellness Service Provider

Offer Deadline:

Thursday 15 January 2026, 1pm GMT



DOWNLOAD NDA

Project Transform

Hilco is delighted to offer for sale a leading online wellness service provider, specialising in delivering behaviour-change programmes, coaching and community support to help individuals transform their relationship with alcohol.  Established in 2015, the Company has an experienced team of coaches who deliver structured programmes with daily content, and personalised support. The brand has established a strong position within the wellness and behavioural-change market, with a global community spanning c.140 countries.

Business Highlights

  • Comprehensive Programme Offering – Services include 28 to 90-day challenges, group coaching, 1-to-1 support and an intensive 8-week programme, all focused on helping users reduce or eliminate alcohol intake.
  • Demonstrated Impact – The business has supported more than 100,000 individuals in redefining their relationship with alcohol and benefits from a substantial volume of positive testimonials.
  • Experienced Coaching Team – The Company works with a network of freelance coaches, including specialists in areas such as ADHD and trauma.
  • Strong Online Presence & Customer Loyalty – The brand maintains a significant social media following, and its private digital platform provides a supportive community for its 100k+ customers.
  • Turnover year end 2024 c. £3.24m.

Available Assets

The Brand – The well-established trademark-protected brand.

Website & Content – The copyright in the website content including course details and customer engagement material.

Course Library & Content – The library of authored and approved training materials.

Social Media Accounts – The social media accounts across various platforms with c.240,000 followers.

The Databases –  The extensive customer databases.

Goodwill –  The valuable goodwill attaching to the Company.

Sale Process and Further Information

The deadline for offers is Thursday 15 January 2026, 1pm GMT

On receipt of a signed non-disclosure agreement (NDA) access will be provided to a virtual data room housing additional information. To access the NDA please click the link, sign and return via email to [email protected]

Terms and Conditions

No warranties, express or implied, are provided in relation to any information or statements made in connection to this opportunity. The information contained herein, and within the project dataroom, has not been verified by Hilco and prospective purchasers must undertake their own due diligence to satisfy themselves as to the accuracy of all such information and any statements made. Hilco acts as agent for the Vendor who offers for sale only such right, title and interest the Company possesses in the assets.

Hilco’s full Terms and Conditions apply.

Contacts

Myles Hall

Analyst

London Office

+44 (0) 7513 830357

[email protected]

Roland Cramp MRICS

Managing Director

London Office

+44 (0) 7710 152668

[email protected]