Hilco is pleased to offer for sale the business and assets of a UK-based sports technology and fan engagement Company, providing a proprietary digital platform that enables supporters to interact directly with world renowned professional athletes through live, interactive experiences.
Company Overview
Proprietary Engagement Platform – Technology enabling direct, real-time interaction between fans and professional athletes whereby supporters can participate in live chats, ask questions and interact directly with athletes.
Content Library – Live sessions and other content can be retained and revisited, creating an ongoing library of athlete-generated material.
Established Athlete Network – Relationships with a portfolio of internationally recognised professional athletes.
Strategic Partnerships – Existing relationships with media, and distribution partners, providing opportunities to reach large audiences.
Scalable Proposition – Platform and operating model capable of being expanded into additional sports, territories and commercial applications.
Available Assets
Technology Platform – A developed digital platform comprising the technology and infrastructure underpinning live interactions, gaming functionality, content and engagement capabilities.
Intellectual Property – The trademark protected brand, domain names, website, software, digital content and associated technology assets.
Athlete Relationships – Established relationships with a portfolio of internationally recognised professional athletes.
Customer & User Base – An established and growing audience of sport supporters and platform users.
Commercial & Distribution Relationships – Existing and prospective relationships with broadcasters, streaming platforms, publishers and other strategic partners, providing opportunities for further audience development and commercialisation.
Goodwill – The valuable goodwill associated with the business.
Sales Process and Further Information
The deadline for offers is Monday 10 August 2026, 2pm BST.
On receipt of a signed non-disclosure agreement (NDA) access will be provided to a virtual data room housing additional information. To access the NDA please click the link, sign and return via email to [email protected]
Key Terms and Conditions
No warranties, express or implied, are provided in relation to any information or statements made in connection to this opportunity. The information contained herein, and within the project dataroom, has not been verified by Hilco and prospective purchasers must undertake their own due diligence to satisfy themselves as to the accuracy of all such information and any statements made. Hilco acts as agent for the Vendor who offers for sale only such right, title and interest the Company possesses in the assets.
