Innovative Menstrual Care Company

Offer Deadline:



Project Luna

Hilco is pleased to offer for sale an established personalised online menstrual care solutions company, a prominent player in the FemTech space, offering a holistic approach to and a one-stop platform for women’s menstrual health. The Company has seen significant investment and is now seeking a new investor or purchaser to unlock its full potential and fuel its growth.

The Opportunity

  • Operating in a multi-million-pound period care and supplement marketplace.
  • Pioneering an innovative and personalised approach to menstrual health care via its online proprietary platform.
  • Positioned for scalability with exciting expansion prospects into the US market and European market, with the Company holding a European subsidiary.
  • Operating with a lean cost structure while boasting a robust and ready infrastructure.

Business Highlights:

  • A diverse product portfolio featuring nutritional supplements, hormonal skincare, and organic period care, offering impressive gross margins ranging from 60% to 85%.
  • A loyal customer base with 2,150 active subscribers and a database of 31,000 existing customers.
  • An impressive track record of over 67,000 orders shipped since 2020, with an average order value of £11.35.
  • Substantial existing stock holdings valued at approximately £350,000, strategically placed in a fulfilment house.
  • A well-established online presence, evidenced by 1.5 million website visits in 2022 (despite marketing activities ceasing in May 2022).
  • Growing organic web traffic, primarily from the US market.
  • A brand recognised for its equity, reputation, and excellent customer satisfaction ratings with Trustpilot reviews.
  • A strong social media following.
  • A highly experienced, hands-on director leading the way.
  • Impressive 2022 revenues of approximately £270,000, reflecting a history of growth.

Company Assets:

  • Intellectual Property Assets – including established brand names, EU trademarks, website content copyright, domain names, and customer databases.
  • Proprietary Technology Platform – showcasing a bespoke and advanced technology developed in-house.
  • Stock – comprising an assortment of organic period care products, nutritional supplements and hormonal skincare.
  • Goodwill – the valuable goodwill attached to the business.

Sale Process and Further Information

On receipt of a signed non-disclosure agreement (NDA), access will be provided to a virtual data room housing additional information. To access the NDA, please click the link, sign and return via email to, and


Alexander Muir

Associate Director

Manchester Office

+44 (0) 7593 562917

Roland Cramp MRICS

Managing Director

London Office

+44 (0) 7710 152668