Project Luna
Hilco is pleased to offer for sale an established personalised online menstrual care solutions company, a prominent player in the FemTech space, offering a holistic approach to and a one-stop platform for women’s menstrual health. The Company has seen significant investment and is now seeking a new investor or purchaser to unlock its full potential and fuel its growth.
The Opportunity
- Operating in a multi-million-pound period care and supplement marketplace.
- Pioneering an innovative and personalised approach to menstrual health care via its online proprietary platform.
- Positioned for scalability with exciting expansion prospects into the US market and European market, with the Company holding a European subsidiary.
- Operating with a lean cost structure while boasting a robust and ready infrastructure.
Business Highlights:
- A diverse product portfolio featuring nutritional supplements, hormonal skincare, and organic period care, offering impressive gross margins ranging from 60% to 85%.
- A loyal customer base with 2,150 active subscribers and a database of 31,000 existing customers.
- An impressive track record of over 67,000 orders shipped since 2020, with an average order value of £11.35.
- Substantial existing stock holdings valued at approximately £350,000, strategically placed in a fulfilment house.
- A well-established online presence, evidenced by 1.5 million website visits in 2022 (despite marketing activities ceasing in May 2022).
- Growing organic web traffic, primarily from the US market.
- A brand recognised for its equity, reputation, and excellent customer satisfaction ratings with Trustpilot reviews.
- A strong social media following.
- A highly experienced, hands-on director leading the way.
- Impressive 2022 revenues of approximately £270,000, reflecting a history of growth.
Company Assets:
- Intellectual Property Assets – including established brand names, EU trademarks, website content copyright, domain names, and customer databases.
- Proprietary Technology Platform – showcasing a bespoke and advanced technology developed in-house.
- Stock – comprising an assortment of organic period care products, nutritional supplements and hormonal skincare.
- Goodwill – the valuable goodwill attached to the business.
