Prominent Sustainable Menstrual Care Brand

Offer Deadline:

Thursday 6 March 2025, 12pm GMT

Project Nova

Acquisition Opportunity

Hilco is delighted to offer for sale certain assets of a leading brand in the sustainable menstrual care sector (the “Company”). 

A trusted and socially conscious name, the Company has become a recognised leader in the menstrual health market, known for its commitment to sustainability and offering high-quality products such as menstrual cups, period underwear, and related accessories. The Company has grown rapidly, with a particularly strong presence in the UK, with UK sales representing 80% of the Company’s sales.

At the core of the business is a direct-to-consumer model, underpinned by a highly optimised Shopify-powered e-commerce platform. The Company has built a loyal and engaged customer base through effective digital marketing strategies, including influencer partnerships and social media campaigns. The brand’s growing recognition is further bolstered by impactful partnerships with non-governmental organisations enabling it to donate over 60,000 menstrual cups to women in low-income countries. 

With a scalable e-commerce platform, an active and loyal customer base, and a clear commitment to sustainability, the Company is well-positioned for continued growth. It presents a unique opportunity for a strategic investor, private equity firm, or consumer health company looking to expand in the sustainable personal care market, particularly in the UK and beyond. 

Business Highlights 

• Strong Brand Positioning: A premium yet accessible brand offering sustainable menstrual care products, with a focus on comfort, reliability, and environmental responsibility. 
• Loyal Customer Base: Over 80k active customers, with approximately 80% based in the UK, providing a strong foundation for ongoing marketing and customer retention efforts. 
• E-Commerce-Driven Model: The business operates with a high-converting direct-to-consumer model via a Shopify platform, with significant social media engagement across Instagram, Facebook, and TikTok. 
• Social Responsibility: Over 60,000 menstrual cups donated to low-income women, enhancing the brand’s credibility and reinforcing its ethical values. 
• Scalability and Expansion Potential: The Company has a growing presence in the UK and is well-positioned for international expansion through retail partnerships and further product offerings. 
• Sustainability and Innovation: The brand’s products, crafted from medical-grade silicone, offer environmentally friendly, cost-effective solutions that reduce the need for disposable menstrual products. 

Available Assets 

• The Brand: A purpose-driven, highly regarded brand within the sustainable menstrual care market, with a strong presence in the UK. 
• Trade Mark: A registered trade mark protecting the brand is available for acquisition. 
• Designs: Registered designs covering key product shapes and packaging are available for acquisition. 
• The Platform: A well-optimised Shopify-powered e-commerce platform that supports high conversion rates and customer engagement. 
• Domain Names & Website Content: The Company’s high-traffic domain names are available for acquisition, along with the copyright in the website content. 
• Social Media Accounts: Rights to the Company’s social media accounts across Instagram, TikTok, Facebook, LinkedIn, Vimeo, and Pinterest are available for acquisition. 
• Customer/Subscriber Data: A GDPR-compliant customer database of over 80k active customers, offering significant opportunities for marketing and customer retention. 
• Supplier Data: Access to the Company’s core supplier database, including key partnerships and sourcing information.