Sale Closed

Bid Deadline: Fri 04/03/22 at 4pm GMT

Hilco Streambank (“Hilco”) is seeking offers to acquire the intellectual property assets of Sustainably Limited (“Sustainably” or the “Company”).


84% of UK-based charities are reportedly concerned about their ability to fundraise [1]. Meanwhile, 86% of the socially-conscious consumers are eager to donate and ensure they have a real impact [2]. Founded in 2015, Sustainably is an award-winning digital start-up that, with its software-as-a-service Sustainably Platform (the “Platform”), provides a solution, offering a convenient and straightforward way for consumers and businesses to donate to their chosen charities.

The Company’s innovative proprietary Platform and App feature three unique functionalities designed to meet the needs of individual users, businesses and charities. Working harmoniously together, the Platform provides a straightforward destination for giving to charity.

Available to download on both Android and iOS, the App features an attractive and user-friendly interface, allowing users to manage their donations and measure their impact daily, all in one place.

With open banking technology, Sustainably are connected to 17 of the UK’s top banks, enabling users to donate through round ups, monthly donations that can be controlled at all times, with plans for one-off donations and match donations via the individual’s employers or the retailers they shop from. An additional benefit of the Platform is that users are guaranteed total anonymity, unlike other rival platforms, never sharing personal data with third parties or charities.

Through the platform, charities can join a community of great causes connecting them to a younger demographic of tech savvy consumers. As cashless transactions are growing exponentially across the globe, 86% of young donators would prefer to donate using their mobile [3] increasing the need for digital fundraising that Sustainably meets through its effortless Platform.

Leveraging the movement towards a cashless society, charities have access to a daily income stream whilst gaining anonymised data insights into consumers shopping trends, assisting them to establish new corporate partnerships.

Sustainably represents a unique proposition in the marketplace and a rare opportunity to acquire a disruptive financial technology in the growing sphere of cashless transactions. The financial market that Sustainably seeks to occupy is both global and borderless. Sustainably aims to serve the desire among younger people to both consume ethically and witness the impact of their giving, marrying this with the need of charities for reliable, low-cost revenue streams.

Available Assets

The Sustainably Brand

The Sustainably brand is built upon the ethos to help everyone make an impact every day and this is achieved through their use of technology for social good that can be integrated into the daily life of its consumers.

In 2017, the Sustainably brand attracted high-profile attention, running its first award-winning beta with Monzo Bank, successfully growing to be a fully operational platform today. The brand is recognised for pioneering solutions, designing its branded digital Platform that makes donating to charity effortless. The brand has been recognised with various industry awards, including Ashton Kutcher’s Dragons Den style WeWork Creator Award and Richard Branson’s Start-Up of the Year in 2019.

Alongside its awards, Sustainably is one of only twenty companies to participate in the first Tech Nation Fintech Programme. Several high-profile press publications have also covered the brand, including The Sunday Times, the BBC, Business Insider, Forbes and Stylist.

The Sustainably Platform

The Platform is a revolutionary, fully scalable digital platform for giving to charity.

The front-end of the Platform delivers focuses on the Sustainably App, showcasing an attractive user interface that communicates with multiple third-party services and the Company’s own AWS back-end. The back-end of the Platform utilises AWS and Github to enable interoperability amongst the Company’s bespoke APIs and third-party integrations to create its seamless architecture.

Extensive developer documentation on the operation of the platform is available to acquire, detailing the necessary processes and key components of the software.

Sustainably is authorised under the Payment Services Regulations by the FCA. The processes and services behind the Platform follow ITIL disciplines and are ISO 27001 certified.

Trade Marks 

The Sustainably brand name is protected by two trade marks registered in the UK and US.

Domain Name

The primary domain name is available to acquire.

Customer Data

The Company’s GDPR-compliant customer database contains approximately 350 customers and 50 charities. All contacts have opted in to receive marketing correspondence.

Website Content

The Company’s vibrant website is hosted at, featuring information concerning the Sustainably App and offers a sign-up functionality for businesses and charities to begin their fundraising journey on the Platform.

Social Media

The brand is supported by social media channels across Facebook, Instagram, Twitter, LinkedIn and Medium.

Sale Process

Offers are due March 4, 2022 at 4pm GMT.

All expressions of interest and bids are to be directed to Hilco in writing. A Bid Submission Form is available on request. Please contact Hilco to gain access to a virtual data room of further information on signing a confidentiality agreement.

Key Terms & Conditions

The bidder acknowledges that Hilco acts as an agent, who offer for sale only what right, title and interest (if any) the Company possesses in the assets. Such sale will be without any warranties, expressed or implied. Hilco has not verified the information provided, and bidders are deemed to have carried out their own due diligence. Hilco Streambank’s full Terms and Conditions apply.


[1] Philanthropy Impact, 2018.

[2] The Next Generation of UK Giving, Blackbaud Institute 2018.

[3] The Next Generation of UK Giving, Blackbaud Institute 2018.


Nat Baldwin

Senior Advisor

Glasgow Office

+44 (0) 7803 416597