Hilco Streambank is seeking offers to acquire the brand and associated intellectual property assets of celebrated video, film, and music store Xtra-vision.


On behalf of the Seller, Hilco Streambank is actively seeking interested parties with regards to the Xtra-vision brand and associated intellectual property assets.

Founded in 1979, Xtra-vision established itself as one of Ireland’s most iconic brands and a leading film, games, music, tech and merchandise retailer.

At its peak, over 200 Xtra-vision stores were operated across both the Republic of Ireland and Northern Ireland. US giant Blockbuster managed Xtra-vision for over a decade from 1996 until 2009, opting to retain the Xtra-vision branding on storefronts, citing that the Xtra-vision name was better known and more respected.

Acquired by the Seller in 2013, Xtra-vision expanded steadily, operating 33 branded Xtra-vision stores and establishing the current network of 100 Xtra-vision Xpress self-service DVD and Blu-ray rental machines across Ireland. The network of vending machines offers consumers an array of Blu-Rays, DVDs and video games, available from as little as €2.99. The business also serves customers via the branded Xtra-vision e-commerce website.

During the current unsettled political and economic climate, memories of past times can elicit powerful feelings of security, comfort, and trust for consumers. There is an increasing trend towards using nostalgic themes and references, both in culture and media.[1]  Many companies have adopted nostalgia as a marketing tool by bringing back a popular product or service or reviving an old successful ad campaign.[2]

This opportunity offers a potential buyer the chance to target sentimental shoppers, capitalising on a well-known, much-loved brand, creating a range of commercial opportunities.

Available Assets

Xtra-vision Brand

Founded in 1979, the Xtra-vision brand is well-known and cemented in the minds of consumers, having operated both in Ireland and the UK for over 40 years.

Starting life as a video rental chain, Xtra-vision expanded rapidly and quickly became a household name.

Xtra-vision has continuously reinvented itself over the years, becoming the market leader in Ireland for entertainment. The Xtra-vision brand has endured shifting focus from movies and games to electronics and phones, continuing to offer a market-leading film and game rental business.

Acquired by the Seller in 2013 and subsequently rejuvenated, the Xtra-vision brand evolved, morphing into the vending machine business Xtra-vision Xpress whilst retaining the retro and iconic Xtra-vision name and colour scheme.

The Xtra-vision brand attracts positive and nostalgic press attention from many major Irish media outlets, including the Irish Times, the Irish Post, the Irish Mirror and JOE.ie.

A testament to the strength of the brand and its domestic success, the Xtra-vision brand has stood the test of time.

Trade Marks

The Xtra-vision brand name is protected by UK and EU trade marks.

Domain Names

A portfolio of 23 Xtra-vision branded domain names, including the primary xtravision.ie domain name is available.

  • xtra-vision.ie
  • xtravision.ie
  • xtra-vision.com
  • xtravision.co.uk
  • xtravision.eu
  • xtra-vision.eu
  • xtra-vision.net
  • xtravision.biz
  • xtravision.info
  • xtravision.mobi
  • xtravision.tv
  • xtra-vision.tv
  • myxtra-vision.net
  • myxtravision.com
  • xtra-game.co.uk
  • xtra-game.com
  • xtra-game.tv
  • xtragame.com
  • xtragame.tv
  • xtragame.ie
  • xtra-game.ie
  • xtravisiongiftguide.com
  • xtravisiongiftguide.ie

Website Content

Copyright in the content of the Xtra-vision e-commerce website hosted at www.xtra-vision.ie.

Customer Data

Customer data consists of 350,000 customer records.

The data collected includes the customer’s name, email address, total revenue generated and order history.

Social Media

Facebook – @Xtravision c. 67.5k followers

Instagram – @xtravision 66 followers / @xtravision_official 182 followers

Twitter – @Xtravision c. 6.8k followers

YouTube – Xtra-vision Xpress c. 15.6k views


In addition to the Xtra-vision brand and intellectual property, 50,000 DVDs may be available to acquire.

Sale Process

Offers for the intellectual property assets are due June 28, 2021 at 4pm BST.

All expressions of interest and offers should be directed to Hilco Streambank in writing. A Bid Submission Form for submitting offers is available on request.

Key Terms & Conditions

The bidder acknowledges that Hilco acts as an agent for the Seller who offer for sale only what right, title and interest the Seller possess in the assets. The information provided has not been verified by Hilco and bidders are deemed to have carried out their own due diligence.

VAT at 20% will be added to the price if applicable. Legal completion to occur within 5 business days of bid acceptance. Hilco Streambank’s full Terms and Conditions apply.


[1] Source: YouGov & The7Stars, Nostalgia – is it what it used to be? The Power of Reminiscence in Marketing (YouGov 2019) 2.

[2] Source: Forbes, Will Marketers Revert To Nostalgia In The Coming Hard Times (Forbes, 2020)


Alexander Muir

Associate Director

Manchester Office

+44 (0) 7593 562917


Linda Shannon


Glasgow Office

+44 (0) 7718 424451