Hilco is seeking offers to acquire the intellectual property assets and stock of Drunk Desires Limited (“Drunk Desires” or the “Company”) on behalf of the Proposed Liquidator of the Company, Peter Lawman of NTF Corporate Solutions Limited.
Founded in 2022, Drunk Desires developed and commercialised a fast-growing portfolio of adult-themed card games. Designed to bring couples and friendship groups together through light-hearted challenges and social drinking occasions, the Company quickly gained traction in the expanding “date night” and adult party game segment.
From inception, the Company adopted a direct-to-consumer e-commerce strategy, supported by a strong social media presence and targeted digital marketing. Leveraging Shopify as its core platform and complemented by Amazon, eBay and Etsy storefronts, Drunk Desires achieved rapid international reach, with the US emerging as its largest market and additional sales across the UK, Australia, and New Zealand. The Company experienced significant early momentum, generating a turnover of over £1 million in its first full year of trading, peaking at c. £2 million in 2024, reflecting both the scalability of the Company’s digital-first sales model and the brand’s resonance with a global audience of young, socially active consumers.
Throughout its trading history, Drunk Desires has amassed a customer base of c. 140,000 previous customers, supported by over 125,000 opted-in marketing contacts and active communities across TikTok, Instagram, and Facebook. The brand’s distinctive positioning and playful aesthetic established it as a recognised challenger in the wider lifestyle and novelty games market, competing alongside other contemporary entrants targeting experience-driven consumer spend.
This sale offers prospective purchasers the opportunity to acquire a contemporary D2C adult card game brand with proven international demand, an established digital and social presence, and infrastructure in place to support immediate relaunch or integration into an existing product portfolio.
The Drunk Desires brand quickly established itself as a distinctive name in the fast-growing adult party and “date night” games segment. Created to bring couples and friendship groups together through playful challenges, humour, and social occasions, the brand resonated strongly with young adult consumers seeking novelty and shared experiences.
Drunk Desires was built as a direct-to-consumer brand, designed for scalability and international reach. The bold identity, simple proposition, and visually cohesive packaging created a recognisable and memorable presence in a crowded games market. The brand rapidly achieved traction in the US, one of the hardest markets to penetrate, alongside strong sales in the UK, Australia and New Zealand.
Drunk Desires cultivated an engaged online audience, amassing a sizeable customer base with an average order value of c. $25 and a repeat purchase rate of 7.6%. The brand also has significant digital reach, with a loyal following across all major social media channels, providing a strong platform for reactivation, cross-selling, and new product launches.
The strength of the Drunk Desires brand lies in its ability to bridge multiple consumer categories such as adult games, novelty gifts, lifestyle, and intimacy products, giving it broad appeal across retail, e-commerce, and sexual wellness channels, making it readily extendable into adjacent categories such as gifts, events, or intimacy-led products.
The Company holds a portfolio of registered trade marks across the UK, Europe, Canada, Australia, New Zealand and China, covering both the Drunk Desires brand name and logo. The registrations sit in Class 28, protecting card games, playing cards, board games, game cards and more.
Full details on the Company’s trade marks is available via a virtual data room.
The Company’s rights in the Drunk Desires games thsemlves are available to acquire, encompass the creative works that make up the product, including the game concept, the card content (questions, challenges, and tasks), the graphic design and artwork featured on the cards and packaging, and the overall look and feel of the Drunk Desires product range. Together with brand assets, these rights provide a buyer with the ability to continue exploiting, reproducing, and developing the Drunk Desires game in its current form, as well as to create derivative or expansion products under the same creative framework.
The Company holds the primary drunk-desires.com domain name, alongside branded variations including drunk-desires.co, drunk-desires.co.uk, and drunkdesires.co.uk, all of which are available to acquire.
The Company operated a dedicated Shopify storefront under the Drunk Desires brand, which served as the primary sales channel and direct-to-consumer hub, which is available to acquire.
In addition to its own website, the Company maintained active storefronts on Amazon, eBay, and Etsy, extending the brand’s reach across leading global marketplaces and capturing demand from consumers searching outside the dedicated site. These additional storefronts are also available to acquire, offering a purchaser immediate multi-channel sales infrastructure and the ability to relaunch or expand trading with minimal lead time.
Rights in social media accounts are also available to acquire across TikTok, Instagram, Facebook, LinkedIn, Twitter, and YouTube.
Full details on the Company’s social media accounts are available via a virtual data room.
The Company maintains a substantial customer and subscriber database, comprising c. 140,000 customer records, including over 125,000 opted-in marketing contacts collected via its website and managed through Shopify and Klaviyo, capturing customer names, email addresses, shipping details, and order histories, alongside engagement data such as email opens, click-through rates, and purchase behaviour.
Stock is also available to acquire as part of the transaction. The Company currently holds c. $70,000 worth of stock in the US, and c. £25,000 worth of stock in the UK, managed under third-party logistics arrangements.
Hilco is acting as exclusive agent to the Company and its Proposed Liquidator in connection with the proposed sale of some or all of the Company’s assets. The Proposed Liquidator acts as an agent of the Company and without personal liability.
All sales are made strictly on an “as is, where is” basis. Only such right, title and interest (if any) as the Company may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Company, its Proposed Liquidator, or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.
Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Company and its Proposed Liquidator.
