UNDER OFFER
Hilco is seeking offers to acquire the intellectual property and stock of Fueltone Limited (In Liquidation) (“Fueltone” or the “Company”) on behalf of the Joint Liquidators of the Company, Graham Smith and Callum Carmichael of FRP Advisory Trading Limited.
Founded in 2012, Fueltone specialised in the development and supply of advanced fuel additives and engine treatments designed to improve engine performance, fuel efficiency, and emissions profiles across diesel, petrol, hybrid, motorcycle, and marine applications. The Company built a comprehensive suite of proprietary formulations including diesel system primers, petrol injector cleaners, diesel particulate filter treatments, and fast-acting engine flushes. Setting them apart from many conventional fuel additive producers, Fueltone’s formulas have been independently tested and shown to improve fuel economy, reduce harmful emissions, and boost engine power, giving real benefits for drivers, fleet operators, and marine users.
Backed by technical validation and extensive field testing, Fueltone invested heavily in product development, regulatory compliance, and brand positioning. The resulting formulations are cost-effective to produce, easy to apply using precision dosing mechanisms, and designed to integrate seamlessly into established additive supply chains and automotive aftermarket product lines.
Fueltone’s products earned recognition through positive reviews and endorsements from industry professionals, who highlighted their innovation and proven performance in a tough, highly regulated market. With growing demand across the automotive and industrial sectors for cleaner fuels, lower emissions, and better engine performance, this sale offers a rare chance to acquire a production-ready additive IP portfolio backed by solid technical validation, ready stock, and clear opportunities for immediate commercial use.
Fueltone is a UK-based fuel additive brand known for its range of diesel, petrol, and engine treatment products designed to improve fuel economy, enhance engine performance, and reduce harmful emissions. The brand was developed around the principles of technical validation and real-world testing, offering a suite of formulations that have been independently evaluated for effectiveness by bodies including Tickford Powertrain Test, TÜV NEL, and Robert Gordon University. These tests demonstrated measurable benefits such as improvements in fuel consumption, reductions in particulate emissions, and increases in brake horsepower under controlled conditions.
The Fueltone brand has featured in independent industry platforms and publications, including Garage & MOT (2023), where its Engine Flush product was reported to have delivered the “world’s leading engine flush run-time” in laboratory trials. This coverage highlighted Fueltone’s commitment to delivering tangible, tested results for garages, fleet operators, and automotive professionals.
In addition to media recognition, Fueltone has established relationships with automotive distributors and workshops across the UK, supporting its position as a trusted supplier of high-performance additive solutions for both commercial and private use.
The Company holds rights in a registered UK trade mark covering the “Fueltone” brand name.
Fueltone’s core assets are its proprietary production-ready, technically validated fuel additive formulations, developed to meet the growing demand for cleaner, more efficient engine performance across diesel, petrol, hybrid, marine, and specialist applications. The Company’s portfolio includes diesel system primers, petrol and diesel injector cleaners, DPF treatments, fast-acting engine flushes, and marine fuel treatments, each designed to deliver improvements in fuel economy, brake horsepower, and emissions reduction.
The Company’s formulations have been independently tested by respected third-party bodies, including Tickford Powertrain Test, TÜV NEL, and Robert Gordon University, with results showing proven improvements such as up to 14% better fuel economy, significant reductions in particulate emissions (up to 86% in some trials), and notable increases in engine power output. These findings give the formulations strong credibility with fleet operators, garages, and distributors who require proven performance.
Acquiring Fueltone’s proprietary formulations offers a buyer exclusive access to confidential blending instructions and component ratios, along with Safety Data Sheets, compliant labelling, dosage guidelines, and independent test reports, ready for immediate adoption by an acquirer, with no need for additional development or certification work before commercial rollout.
The Company holds the primary fueltone.pro domain name, which is available for acquisition.
The Company also holds the copyright in the website content hosted at this domain, which showcases Fueltone’s product range, technical features and benefits, independent testing highlights, and guidance on product use and dosing across diesel, petrol, and specialist applications.
Rights in social media accounts are also available to acquire across Facebook, LinkedIn, Twitter/X and Instagram.
Full details on the Company’s social media accounts are available via a virtual data room.
The Company holds records of contacts and relationships developed through its trading history, including details of distributors, automotive professionals, garages, and partners.
The Company holds data on its key suppliers.
Stock is also available to acquire.
Please note that the transfer of the fueltone.pro domain name remains subject to confirmation from a third-party. Whilst the Joint Liquidators are taking steps to secure this transfer, no warranty is provided, and prospective purchasers should satisfy themselves as to its availability.
Hilco is acting as exclusive agent to the Company and its Joint Liquidators in connection with the proposed sale of some or all of the Company’s assets. The Joint Liquidators act as agents of the Company and without personal liability.
All sales are made strictly on an “as is, where is” basis. Only such right, title and interest (if any) as the Company may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Company, its Joint Liquidators, or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.
Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Company and its Joint Liquidators.
