Hilco is seeking offers to acquire the intellectual property and stock of Linenbundle.com Limited (In Liquidation) and Linen Bundle Europe Limited (In Liquidation) (together, “linenbundle” or the “Companies”) on behalf of the Liquidator of Linenbundle.com Limited (in Creditors Voluntary Liquidation), Seamas Keating of AAB, and the Joint Liquidators of Linen Bundle Europe Limited (In Liquidation), Seamas Keating and Gary Digney of AAB (together, the “Liquidators”).
Founded in 2018, linenbundle specialised in the design, sourcing, and sale of high-quality home textiles, primarily luxury bed linen, towels, and related soft furnishings. linenbundle was established to bring premium, ethically sourced products direct to consumers, combining exceptional comfort, quality, and value. Through a focused direct-to-consumer model, linenbundle served customers across the UK and Europe via its dedicated e-commerce platforms.
linenbundle built its brand on transparency, sustainability, and craftsmanship, offering products designed to deliver a “five-star hotel feel” for the home, offering a carefully curated range of high-thread-count cotton sheets, duvets, pillowcases, and bath linens, all manufactured to exacting standards in partnership with trusted suppliers. With a strong digital marketing presence and a loyal customer base, linenbundle earned positive reviews highlighting its product quality, design aesthetic, and commitment to ethical sourcing.
Supported by robust fulfilment operations in both the UK and EU, linenbundle’s offering is well-positioned for integration into an established homeware brand or as a standalone platform ready for relaunch and growth. This sale offers prospective purchasers the opportunity to acquire a contemporary direct-to-consumer bedding brand with an established market presence, loyal customer following, and the infrastructure in place to support immediate commercial deployment and growth.
linenbundle is a UK-based home textiles brand renowned for its range of luxury bed linen, towels, and soft furnishings designed to deliver exceptional comfort, quality, and style at an accessible price point. The brand was built on principles of ethical sourcing, sustainable manufacturing, and direct-to-consumer transparency, offering a curated selection of high-thread-count cotton bedding and premium bath products produced in partnership with trusted international suppliers.
The linenbundle brand earned recognition through consistently positive customer feedback on platforms such as Trustpilot, where it has a 4.2/* rating based on c. 9.1k reviews, and Reviews.io, where it has a 4.7/5* rating based on c. 2.2k reviews, and was praised for its product softness, durability, and the “five-star hotel feel” it brought into customers’ homes. The brand also cultivated a significant online following, with c. 136k Instagram followers, c. 32k Facebook followers, and an engaged audience across Pinterest, LinkedIn, and TikTok, demonstrating the brand’s ability to resonate with modern consumers, build community loyalty, and maintain strong brand visibility within the home textiles and lifestyle space.
In addition to consumer endorsement, linenbundle developed strong fulfilment relationships in both the UK and Europe and built a loyal customer base through effective digital marketing and influencer collaborations. The linenbundle brand identity is synonymous with modern living, comfort, and conscious consumption, positioning it as a trusted choice in the competitive home textiles sector.
The Companies likely hold unregistered rights in the “linenbundle” brand name and associated logos, supported by sustained use in trade across the UK and Europe.
linenbundle operated as a direct-to-consumer business through dedicated e-commerce platforms, hosted at linenbundle.com and linenbundle.eu, serving customers across the UK, Ireland, and wider Europe. The platform featured a clean, modern design with shoppable product pages, configurable options for size and colour, and secure checkout functionality.
Customers could complete purchases through an integrated cart and checkout process, with support channels including email and chat, and the reassurance of a 60-day satisfaction guarantee. Orders were fulfilled via established logistics and warehouse operations in Northern Ireland and Belgium, enabling efficient delivery across key territories.
The platform incorporated stock management and order processing systems designed to integrate with outsourced fulfilment providers, supporting scalable direct-to-consumer operations across multiple markets.
The Companies hold a portfolio of domain names, including the primary linenbundle.com and linenbundle.eu domain names, supporting linenbundle’s core direct-to-consumer operations across the UK and Europe.
The Companies also hold the copyright in the website content hosted at its domains, which presented linenbundle’s product range, key features and benefits, sustainability messaging, and guidance on product care and use.
Rights in social media accounts are also available to acquire across Facebook, Instagram, LinkedIn, TikTok, Pinterest, and YouTube, with a total following of c. 170k followers and subscribers across all its platforms.
Full details on the Companies’ social media accounts are available via a virtual data room.
The Companies hold records of customer contacts and relationships developed through its trading history, including details of direct-to-consumer purchasers, marketing subscribers, and online account holders across the UK and Europe.
The Companies hold data on its key suppliers.
Stock is also available to acquire, with a cost value of approximately £1.2m, comprising high-quality home textiles, including luxury bed linen, duvet covers, pillowcases, sheets, and towels, held at fulfilment centres in Northern Ireland and Belgium.
Hilco is acting as exclusive agent to the Companies and their Liquidators in connection with the proposed sale of some or all of the Companies’ assets. The Liquidators act as agents of the Companies and without personal liability.
All sales are made strictly on an “as is, where is” basis. Only such right, title and interest (if any) as the Companies may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Companies, its Liquidators, or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.
Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Companies and its Liquidators.
