Leading Influencer Marketing Agency and AI SaaS Platform

Expressions of Interests by:

Under Offer



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Project Apollo

Hilco is delighted to offer for sale the business and assets of Project Apollo, a leading influencer marketing agency which has developed an AI SaaS product that significantly enhances the return on investment for influencer marketing campaigns.  The Company has seen substantial investment and represents an excellent opportunity to acquire a leading agency and its cutting-edge technology.

Market Opportunity

  • Influencer marketing is currently the fastest-growing marketing channel at £23bn, boasting an impressive 30% year-over-year growth
  • Social commerce is growing 35% year on year and is estimated to be a $1.58 trillion industry by 2025
  • The future of media, retail and brands is revolving around influences and has been instrumental to the growth of certain billion-dollar brands

The Business

  • The Company, following extensive R&D, has developed a revolutionary AI-powered platform that uses psychometrics and years of behavioural research to profile influencers using human metrics.
  • Technology allows brands to identify their most influential influencers with precision facilitating a predictable and profitable approach to influencer marketing.
  • AI was launched commercially in mid-2023 as a SaaS product with the business successfully onboarding world-leading influencer brands.
  • Company uniquely placed, offering both an agency solution alongside its AI platform allowing it to attract a broader range of clients and provide a one stop solution.
  • Turnover year ended December 2023 c.£5.5m

Business Assets

Available assets include:

  • Intellectual Property Assets – the SaaS platform and proprietary technology, trademark, copyright in the website content, domain name and social media accounts.
  • Databases – customer and influencer databases
  • Work in progress – the  existing projects and pipeline prospects
  • Organisational Knowledge – an established team with a detailed understanding of the market and technology
  • Goodwill – the goodwill attaching to the business.

Sale Process and Further Information

On receipt of a signed non-disclosure agreement (NDA), access will be provided to a virtual data room housing additional information. To access the NDA, please click the link, sign and return via email to rcramp@hilcoglobal.eu and apercival@hilcoglobal.eu.

Terms and conditions

No warranties, express or implied, are provided in relation to any information or statements made in connection to this opportunity. The information contained herein, and within the project dataroom, has not been verified by Hilco and prospective purchasers must undertake their own due diligence to satisfy themselves as to the accuracy of all such information and any statements made. Hilco’s full Terms and Conditions apply.  Hilco acts as agent for the Vendor who offers for sale only such right, title and interest the Company possesses in the assets.

Contacts

Tim Salter MRICS FAAV

Director

Southampton Office

+44 (0) 7513 830397

tsalter@hilcoglobal.eu

Roland Cramp MRICS

Managing Director

London Office

+44 (0) 7710 152668

rcramp@hilcoglobal.eu