Market Leading Omnichannel Skate & Associated Products Retailer

SOLD

Project Grind

Hilco is delighted to offer for sale the business and assets of prominent UK based retailer of skate products, scooters, bikes, streetwear, and associated accessories. With a strong e-commerce presence and multi unit physical retail footprint, the brand caters to a loyal and growing youth and urban market, and benefits from exclusive supplier relationships and a wide product portfolio, including various own brands. The business and assets are available as a whole or in part.

Business Highlights

• The Brands: An extremely well known and established name in the UK skate and action sports sector, with a reputation for excellent customer service, variety, and community engagement, in addition to a number of in house brands, all of which are trademark protected
• Product Range: Offering a wide catalogue including skateboards, scooters, inline skates, BMX bikes, protective gear, branded apparel, and footwear
• Omnichannel Sales Model: Revenue is generated through a high-performing direct-to-consumer e-commerce platform, physical retail presence, and third-party marketplaces. The brand has strong online visibility and digital marketing presence across Google, Amazon, and social media channels
• Loyal Customer Base: Tens of thousands of repeat customers and a growing subscriber base. The company has built strong brand equity within the skate and action sports communities
• Established Infrastructure: The company operates from a centralised HQ, with retail accommodation, integrated warehousing and logistics, and a scalable fulfilment model, as well as additional retail premises
• Skilled Team: Operated by an established and skilled team based in the UK, that design all products ‘in house’ and hold key relationships with suppliers
• Trading: Current turnover c. £10m pa (2024 t/o c £14m, historic t/o £30m+ pa)

The Business Assets

• The Brands & Goodwill – Established, trademarked brand names with extensive reach in the youth and active lifestyle segments
• Customer Database – The comprehensive customer database of c 400,000, with 250,000+ active parties
• Intellectual Property – a broad intellectual property portfolio including branded domain names, the fully integrated proprietary e-commerce website, numerous social media accounts, the current and back catalogue of in house product designs, supplier database
• Fully Fitted Leasehold Property Portfolio – Operating from 2 units, fully fitted in the brand’s style, providing retail, warehouse and office accommodation, with associated retail, warehouse and office furniture/equipment, IT equipment and associated assets
• Organisational Knowledge & Know-How – The experienced team has valuable knowledge integral to the continued success and growth of the business
• Stock – Wide inventory of third party and own branded equipment, apparel and accessories, with a cost price of c £500,000