AI-Driven Women’s Health and Performance Platform

Offer Deadline:

Wednesday 7 May 2025, 12pm BST

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Project Helix

Hilco is delighted to offer for sale the business and assets of a pioneering digital health and wellness company focused on female physiology and performance optimisation (the “Company”).

Founded in 2017, the Company has developed a science-led FemTech platform delivering personalised training, nutrition, and recovery recommendations based on women’s hormonal profiles, life stages, and symptom tracking. Leveraging a proprietary engine trained on over 450 peer-reviewed studies, the Company’s mobile app and coach dashboard integrate seamlessly with leading wearables and fitness platforms to deliver daily actionable insights.

With a growing global user base, strategic partnerships or integrations with brands such as Garmin, Zepp Health, Strava, and Oura, and a proprietary structured symptom and readiness scoring database, the Company represents a unique opportunity to acquire a well-recognised brand at the forefront of the women’s performance and wellness revolution.

This sale offers an acquirer the opportunity to unlock value from mature, clinically informed digital assets with a scalable technology stack, ready for significant commercial expansion.

Business Highlights:

Science-Led Personalisation for Women’s Health: The Company has built a proprietary platform that personalises training, nutrition, and recovery advice in real-time, based on hormonal cycle stages, life phases (such as menstrual cycle, birth control, and menopause), and tracked symptoms, uniquely addressing a major gap in sports and health science.
Integrated Wearables and Digital Partnerships: Integrations with leading wearables such as Oura, Garmin, or data softwares such as Strava or Apple Health allow live user data to enhance personalisation. The app is available globally on iOS and Android, with strong retention rates among active users.
Proven Commercial Adoption: Over 100,000 lifetime users achieved organically and through strategic partnerships, with minimal marketing spend. A 12% free-to-paid conversion rate and $181,000 of revenue between subscriptions and B2B generated in the last twelve months demonstrate a clear product-market fit.
Robust Intellectual Property Portfolio: The opportunity includes a fully developed mobile application, SaaS coach dashboard, proprietary models and structured datasets, wearable integration pipelines, along with a respected brand, trade marks, branded domain name, social media channels, and a 73,000+ user contact database.

Sale Process and Further Information

Offers are due Wednesday 7 May 2025 at 12pm BST.

All expressions of interest and bids are to be directed to Hilco in writing. A Bid Submission Form is available on request. Please contact Hilco to gain access to a virtual data room of further information on signing a confidentiality agreement.

Terms and Conditions

Hilco is acting as exclusive agent to the Company in connection with the proposed sale of some or all of the Company’s assets.

All sales are made strictly on an “as is, where is” basis. Only such right, title and interest (if any) as the Company may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Company, or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.

All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.

Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Company.

Hilco’s full Terms and Conditions apply.