Award Winning Persian Food Brand

Expressions of Interest By:

Offers Invited


Project Kitchen

Hilco is delighted to offer for sale the business and assets of Project Kitchen, an award winning Persian food brand with a nationwide delivery service. The brand was created to celebrate Persian cuisine and to make it accessible to homes throughout the UK. The business represents an excellent opportunity to acquire an established niche food brand either as a bolt on or as a standalone Company.

Market Opportunity

  • Quality ready meals have seen an increase in popularity with the frozen food market currently growing at a rate of 15.6% annually
  • The UK food to go sector is expected to grow 3.5% to a value £23bn in 2024, outpacing its pre-pandemic value by 9.3%
  • 86% of adults eat ready meals once a week

The Business

  • Brand founded in 2019 with a vision to make Persian food accessible for delivery to as many households as possible in the UK.
  • The Company has developed and produces a range of both heritage and contemporary Persian dishes from family recipes.
  • Head Chef / Co-Founder with a background in the restaurant industry, working for Michelin star kitchens and for Raymond Blanc.
  • Offering over 30 dishes including starters, mains, stews and rice dishes covering special dietary requirements with gluten free, dairy free, vegetarian and vegan options.
  • Healthy meal offering with no preservatives or additives and low sugar and salt.
  • Food fully cooked and delivered frozen to heat offering an easy healthy ready meal.
  • Environmentally friendly product, with food packaging fully biodegradable.
  • Operating its own fully equipped central kitchen in North East England.
  • Sister company offering a range of gifting Middle Eastern brownies and bakes.
  • Solid community base with over 17.5k active followers across social media channels.
  • Over 1200 active customers / email subscribers on the database
  • Approximately 75% sales via the Company’s website with 35% of customers being regulars having an average spend of £65.
  • Wholesale contract currently in place with Zapp and potential agreement with Ocado.
  • Family management team of 3 employees across kitchen, advertising, design and customer relations sectors.
  • Room for potential significant growth with demand from event catering, supper clubs and further wholesale deals.

Business Assets

Available assets include:

  • Intellectual Property Assets – the established brand name, sister company, products, recipes, designs, copyright in the website content, domain name and social media accounts.
  • Central Kitchen – the leasehold central kitchen and equipment as owned by the company.
  • Organisational Knowledge – an established team (willing to work with the Buyer as required) with a detailed understanding of the market and products.
  • Goodwill – the goodwill attaching to the business.

Sale Process and Further Information

On receipt of a signed non-disclosure agreement (NDA), access will be provided to a virtual data room housing additional information. To access the NDA, please click the link, sign and return via email to and

Terms and Conditions

No warranties, express or implied, are provided in relation to any information or statements made in connection to this opportunity. The information contained herein, and within the project dataroom, has not been verified by Hilco and prospective purchasers must undertake their own due diligence to satisfy themselves as to the accuracy of all such information and any statements made. Hilco’s full Terms and Conditions apply.  Hilco acts as agent for the Vendor who offers for sale only such right, title and interest the Company possesses in the assets.


Roland Cramp MRICS

Managing Director

London Office

+44 (0) 7710 152668