Established Chewing Gum Brand and Products

Offer Deadline:

Sold

Project Rapid

Acquisition Opportunity

Hilco is delighted to offer for sale the business and intellectual property assets of Blockhead Limited an established chewing gum brand which has developed and introduced an alternative exciting functional chewing gum concept to the confectionery marketplace.

Market Opportunity

• The functional food market is booming and is estimated to be $597bn by 2032 growing at CAGR of 6.02%
• The UK chewing gum sector is worth c.£356m and globally £6bn
• Providing an adjacent product offering to the already established functional food categories of energy drinks and protein bars.

Product Offering

• Fully developed product range created including Energy Gum, Calm Gum, Shine Gum, and CBD gum.
• Popular CBD product fully licenced in UK
• £3m of investment in developing and launching product range

The Business

• Partnerships previously secured, prior to liquidation, with major retailers including BP, Spar, Coop and Bidfoods
• Stocked in c. 2,500 leading independent UK stores including petrol forecourts (480% increase in UK store numbers in 2023)
• 40% repeat purchase rate
• Previous agreement with large overseas confectionery distributor
• Enhanced ‘slider’ packaging offering enhanced sustainability and e-shelf merchandising

Business Assets

This sale provides a prospective buyer with the chance to acquire the business and intellectual property assets of an established functional product and range well positioned to take advantage of a rapidly expanding market.

Available Assets

The Brand – The established brand name
The Trademarks – The registered and unregistered trademarks
Website and Domain Names – Copyright in website content and domain names
Social Media Accounts – Facebook, Instagram, Tik Tok, X totalling c. 16,000 followers
Proprietary Recipes – The recipes and formulas relating to the Company’s products
Stock – Stock of the product with a cost price of c.£134,000