Renowned Women’s Fashion House

Offer Deadline:

Wednesday 1 May 2024, 10am BST


Project Shine

Acquisition Opportunity

Hilco is delighted to offer for sale the business and assets of a UK-based leading womenswear designer and retailer, that specialises in garments to fit and flatter curvy figures (“the Company”). Established in 2008, the Company has been founder-led from inception, and offers a range of size-inclusive designer clothes and accessories. It has established itself as a leading brand within the figure-flattering fashion marketplace. It has strong UK foundations, with the majority of its items manufactured in England, and sales being via its e-commerce store.

Business Highlights

Company Founder and the Skilled Team – Business operations are undertaken by a team of 4. The founder leads business operations, has personal relationships with a significant number of key customers and is the figurehead of the brand. She is interested in working with a purchaser of the business and assets (subject to agreeing terms).

Iconic Designer Brand – The sale presents buyers with the opportunity to acquire a leading women’s fashion brand with a loyal following that is worn by a number of celebrities.

Collections – Specialising in dresses, including a range of luxury gowns made from materials including silk, sequin and velvet, collections also include jumpsuits, coats/jackets, trousers, hats and shapewear. All in-house prints and garments are designed by the founder. Retail prices up to £600.

Online Presence & Loyal Customer Base – The brand is supported by its its lucrative e-commerce site, and has a significant number of followers across various social media accounts. The Company also has amassed a loyal customer following and holds a database of c. 50k customer records.

Trading – Turnover of c. £2.2m during the 12 months to the end of Feb 2024. Recent historic turnover of c. £3.5m pa.

Business Assets

The Brand & Goodwill – The established and trade mark-protected brand and the goodwill attached to the Company.

Designs – The in-house designs (completed by the founder) which include c. 40 pieces currently in production/retail.

Digital and Brand Assets – The branded domain name, social media accounts, customer / subscriber databases and the Company’s e-commerce website.

Stock – Stock of finished garments and materials, with a cost price of c. £300,000.

Leasehold Property – The leasehold interest in the office premises in London  (expiring May 2024).

Sale Process and Further Information

The deadline for offers is Wednesday 1 May 2024, 10am BST

On receipt of a signed non-disclosure agreement (NDA) access will be provided to a virtual data room housing additional information. To access the NDA please click the link, sign and return via email to

Terms and Conditions

No warranties, express or implied, are provided in relation to any information or statements made in connection to this opportunity. The information contained herein, and within the project dataroom, has not been verified by Hilco and prospective purchasers must undertake their own due diligence to satisfy themselves as to the accuracy of all such information and any statements made. Hilco’s full Terms and Conditions apply.  Hilco acts as agent for the Vendor who offers for sale only such right, title and interest the Company possesses in the assets.


Myles Hall


London Office

+44 (0) 7513 830357

Alexander Muir

Associate Director

Manchester Office

+44 (0) 7593 562917

Nick Hughes MRICS

Senior Director

London Office

+44 (0) 7979 541238