Hilco is seeking offers to acquire the intellectual property and tangible assets of a UK-based baby travel brand that has developed premium, design-led baby strollers and travel systems combining modern aesthetics, cutting-edge features, and parent-first functionality. Designed for the modern parent, the company’s products are created with convenience, space-saving storage, and usability in mind – ideal for family travel.
The Brand: Well known and established brand protected by Trademarks – winner of 17 awards including a Which? Best Buy
Product Range: Includes a compact travel stroller and multi terrain pushchair, along with various accessories – exclusive rights to the UK market are held
Omnichannel Sales Model: Revenue is generated through a direct-to-consumer e-commerce platform, and numerous third-party marketplaces
Established Procedures & Infrastructure: Operating with an extremely low cost base, strong relationships with international supplier, established routes to market
Trading: Turnover YE March 2024, £151k, YE March 2023, £245k. An opportunity exists to significantly grow turnover through investment in marketing
Intellectual Property Assets – Established trademark protected brand name, patent, , web domain, copyright in the content of website, customer database (c.15,000), social media accounts
Stock – A range of strollers and associated assets
Tooling – Full tooling for a stroller with a cost price of in excess of £180,000 (discontinued model)
UK Exclusivity – Product rights exclusive to the UK market
Organisational Knowledge & Know-How – Knowledge base integral to the continued growth of the Company.
Goodwill – The valuable goodwill attaching to the business
On receipt of a signed non-disclosure agreement (NDA) access will be provided to a virtual data room housing additional information. To access the NDA please click the link, sign and return via email to [email protected].
No warranties, express or implied, are provided in relation to any information or statements made in connection to this opportunity. The information contained herein, and within the project dataroom, has not been verified by Hilco and prospective purchasers must undertake their own due diligence to satisfy themselves as to the accuracy of all such information and any statements made. Hilco acts as agent for the Vendor who offers for sale only such right, title and interest the Company possesses in the assets.
