Hilco is pleased to offer for sale a UK-based functional beverage company (the “Company”). The Company has established a well-known brand in the hydration and sports nutrition sector, offering sugar-free, low-calorie, electrolyte and protein-enriched drinks designed for performance, recovery, and general wellness. With distribution across 500+ supermarkets, gyms, and convenience stores , a direct-to-consumer platform, and high-profile partnerships, the Company presents an exciting bolt-on or growth platform opportunity in the fast-growing functional drinks market.
This is a unique opportunity to acquire a brand-led, IP-backed business in the functional hydration and sports nutrition space. With proven consumer demand, established retail traction, and significant headroom for growth, the Company offers immediate routes to revenue and scalable market expansion.
Business Highlights
Established Brand with High-Profile Endorsements and Strong Digital Presence: The Company has secured a partnership with a major sports team, driving consumer recognition and loyalty. Its active social media following across Instagram, TikTok, Facebook, Twitter, and LinkedIn reinforces brand engagement and reach.
Multi-Channel Market Access: The brand is stocked in over 500 UK retail locations, including supermarkets, convenience stores, and fitness centres. A direct-to-consumer e-commerce website supports subscription sales and repeat orders, complemented by international distributors and online marketplaces.
Clean Label Product Range: The Company offers sugar-free, low-calorie, gluten-free, lactose-free, fat-free functional drinks enriched with protein, electrolytes, BCAAs, and essential vitamins. All products are free from artificial colours and flavours and are Informed Sport certified.
Proven Revenues with Growth Potential: The Company has generated a turnover of approximately £1.36 million to date in 2025 across retail, wholesale, on-trade, and direct-to-consumer channels. Significant headroom exists for international scaling, product innovation, and margin enhancement through supply chain optimisation.
Highly Skilled Team: A dedicated team of 18 employees with expertise across sales, marketing, operations, and supply chain, providing strong organisational knowledge and continuity for future growth.
Available Assets
Brand and Digital Assets: A well-established brand identity with strong consumer recognition, protected by over 50 registered trade marks. Includes domain names, social media handles, and a direct-to-consumer website.
Product Formulations: Recipes for sugar-free, low-calorie, protein-enriched and electrolyte hydration drinks certified to Informed Sport standards.
Retail Listings and Distribution Relationships: Listings in 500+ UK retail outlets, alongside international distributor partnerships and direct-to-consumer infrastructure.
Customer Data and Online Engagement: Established customer base and substantial social media following enabling significant digital marketing reach.
Inventory: Finished product stock held at multiple UK locations.
Fixed Assets: Office and IT equipment, motor vehicles, and production-related assets supporting operations and supply chain.
Sale Process and Further Information
All expressions of interest and bids are to be directed to Hilco in writing. Please contact Hilco to gain access to a virtual data room for further information on signing a confidentiality agreement.
Terms and Conditions
Hilco is acting as exclusive agent to the Company in connection with the proposed sale of some or all of the Company’s business and assets.
All sales are made strictly on an “as seen, where lying” basis. Only such right, title and interest (if any) as the Company may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Company or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed.
Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Company and Hilco. Failure to complete within this period may result in forfeiture of the deposit and termination of the transaction.
