Hilco is seeking offers to acquire the intellectual property assets of Rooser Limited (In Liquidation) (“Rooser” or the “Company”) on behalf of the Joint Liquidators of the Company, Joshua Dwyer and Alistair McAlinden of Interpath Limited.
Founded in 2019, Rooser developed a transparent, data-led trading platform designed to modernise the seafood industry and reduce inefficiencies across the supply chain. The Company was created by experienced seafood professionals who recognised the commercial and operational challenges facing both processors and buyers using traditional trading methods. Rooser’s cloud-based platform enabled users to list and discover stock in real time, negotiate pricing, coordinate logistics, manage payments, and handle claims, all through a single, integrated system.
Rooser built its reputation on trust, speed, and simplicity, streamlining fragmented processes in a high-waste sector where up to 35% of seafood never reaches the consumer. With an active network of onboarded users and embedded relationships across 13+ European countries, Rooser’s strongest commercial footprint was in France, which accounted for approximately 95% of total sales.
This sale presents an opportunity to acquire a platform-led seafood marketplace with a recognised brand, sector-specific IP, and proven international reach, with the assets well-positioned for integration into an established food or logistics business for relaunch, scale, and further innovation.
The Rooser brand is well-respected within the European seafood industry for its mission-driven approach to improving efficiency, reducing waste, and increasing transparency in seafood trading. The brand positioned itself as a trusted intermediary between processors and wholesale buyers, offering digital tools that simplified cross-border trade, optimised pricing, and minimised spoilage.
The Rooser brand was built on principles of traceability, operational efficiency, and industry-led design, with a platform shaped directly by user feedback from both buyers and suppliers, gaining significant traction in the French seafood market and a strong presence in over 13 countries across Europe.
Rooser also secured external validation through its successful fundraising efforts and high-profile media coverage, including features in TechCrunch, Sifted, and The Grocer. Participation in leading seafood trade events such as Seafood Expo Global further elevated the brand’s profile among suppliers, wholesalers, and industry stakeholders.
The Company likely holds unregistered rights in the “Rooser” brand name and logos.
The Rooser platform was purpose built to address the complex and often inefficient dynamics of seafood trading. As a cloud-based B2B marketplace, it enabled seafood processors, suppliers, and wholesale buyers to transact online in real time, offering a scalable solution to reduce waste, improve price transparency, and simplify operations across what is traditionally a fragmented and opaque supply chain.
Accessible 24/7 from desktop and mobile, the platform allowed users to browse and list a wide range of seafood products, with dynamic real-time listings covering over 30,000 SKUs across over 45 fish species. Listings could be filtered by product characteristics such as species, catch method, quality grade, processing style, certification, and location, helping buyers and sellers match supply with demand more efficiently. These real-time insights aimed to reduce spoilage and ensure that stock moved more quickly through the chain, ultimately improving the freshness of seafood delivered to end markets.
A key differentiator of the platform was its integrated commercial workflow. Users could communicate and negotiate directly through a secure messaging interface, eliminating the reliance on fragmented channels such as email, spreadsheets, and WhatsApp and creating a more structured and auditable trading process. Once a deal was agreed, the platform facilitated logistics coordination, issuing delivery documentation and enabling fulfilment tracking for fresh and frozen shipments across international borders. Payment workflows were also embedded, allowing users to manage invoices, set terms, and settle transactions through the platform. The platform supported cross-border trade in multiple languages and currencies, with the flexibility to meet regulatory requirements in different European markets.
The Company’s technology has been tested in real-world trading environments, and the platform remains one of the few sector-specific platforms with meaningful adoption and functionality tailored to the seafood industry, offering an acquirer a market-ready solution with embedded user relationships, proven technical architecture, and significant potential for redeployment or international growth.
The Company holds the primary rooser.eu domain name, alongside the rooser.co.uk domain.
The Company likely holds the copyright in the website content hosted at https://www.rooser.eu/, showcasing the Company’s platform.
Rights in the Company’s social media accounts are also available to acquire across LinkedIn and YouTube.
Full details on the Company’s social media accounts are available via the virtual data room.
The Rooser platform facilitated digital seafood trading between a wide base of verified commercial buyers and suppliers.
On the buyer side, the platform supported approximately 500-600 verified seafood buyers, each of whom had made at least one purchase through the system, including processors, wholesalers, and food service distributors, primarily across France, the UK, and the Netherlands. These buyer records remain embedded in the platform’s database, accessible via the source code.
The supply side featured around 400-500 seafood sellers, each of whom had listed a product on the platform at least once, including individual fishers and small processors to larger-scale production facilities, with all data available to acquire.
Hilco is acting as exclusive agent to the Company and its Joint Liquidators in connection with the proposed sale of some or all of the Company’s assets. The Joint Liquidators acts as an agent of the Company and without personal liability.
All sales are made strictly on an “as is, where is” basis. Only such right, title and interest (if any) as the Company may have in the assets will be transferred to a purchaser. No warranties, guarantees, or representations (express or implied) are provided by the Company, its Joint Liquidators or Hilco in respect of the assets or any information supplied. All parties must rely on their own enquiries and due diligence. Any information provided is for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of sale.
Legal completion must occur within five (5) business days of offer acceptance, unless otherwise agreed in writing by the Company and its Joint Liquidators.
